A desire for efficiency has consumers using apps to curate meals
Implications - Seeking a more affordable alternative to restaurant dining, consumers are turning to apps and mobile technology to make interesting, new meals more accessible. Providing more than a mere recipe guide, meal-curating apps help consumers refine cooking methods and even plan shopping trips, speaking to a consumer openness and need for assisted at-home activities.
Trend Themes
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Digitized Meal Planning — Consumers are turning to meal-curating apps and mobile technology to make interesting new meals more accessible.
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Curated Food Apps — Apps like HotSauce use intelligent algorithms to enhance dining experiences and give personalized suggestions.
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Food Mapping Apps — Apps like Foodmento catalog a city's best dishes with photos and filter results based on price and rating.
Industry Implications
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Food Technology — Developing apps that enhance meal planning, dining experiences, and food discovery.
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Hospitality Industry — Integrating apps like HotSauce and Foodmento to offer immersive dining experiences with personalized recommendations and food mapping.
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Grocery Industry — Partnering with apps like Foodfully to reduce grocery bills and plan meals based on food expiration dates.
