An emphasis on well-being has consumers putting health goods front and center
Implications - As the health craze rages on, an emphasis on health food becomes priority, resulting in fruits and vegetables taking a more prominent role in popular recipes. Featured more as a main ingredient rather than a topping, antioxidant-heavy foods like berries are being used as hearty fillings and spreads, reflecting a need to replace everyday indulgences with nutritional yet familiar alternatives.
Trend Themes
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Healthy Eating — Consumers are prioritizing health food resulting in an emphasis on fruits and vegetables, reflected in new recipes using antioxidant-heavy foods as main ingredients.
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Fruit Combination — Merging savory and sweet flavors such as blueberries and cheese, raspberries and ramen or watermelon and pizza toppings is becoming more popular as people seek new flavor combinations.
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Campfire Desserts — Creating desserts over a campfire by mixing traditional ingredients for a warm, satisfying twist on classics like the ice cream cone, is a trend that offers meaningful experiences to outdoor lovers.
Industry Implications
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Food and Beverage Industry — The healthy eating trend will impact the food and beverage industry as consumers seek healthier and more varied options in their diets.
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Hospitality Industry — The new trend of combining fruits with other savory and sweet ingredients is something that could easily be offered in hotels and restaurants for brunch and all-day eating options.
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Outdoor Industry — The campfire dessert trend could provide opportunites for companies in the outdoor industry by marketing accessories for making desserts over open flames or by creating ready-to-eat desserts for camping enthusiasts.
