Refreshment concepts become safer and more comfortable for conscious consumers
Implications - Ergonomics are going far beyond the furniture sector with new beverage concepts leaning towards comfort and safety. This responds in large part to a current consumer fascination with wellness that comes from scientific information readily available online. By satiating a popular appetite for health, brands are meeting shopper preferences.
Workshop Question - How can your brand better employ the use of scientific research in its field in order to better target consumers?
Trend Themes
-
Ergonomic Design — Brands are using ergonomic designs to enhance consumer experience.
-
Health and Wellness — Consumers prefer health and wellness-focused products and services.
-
Innovative Beverage Concepts — Brands are exploring innovative beverage concepts that bring value to consumers.
Industry Implications
-
Food and Beverage — Brands can innovate in beverage ergonomics by using health and wellness-focused concepts like motor-powered fitness bottles and innovative bagged beverage stations.
-
Lifestyle — Ergonomic designs can be used by lifestyle brands to create more comfortable products like ergonomic whiskey tumblers.
-
Technology — Technology can be used to create innovative beverage solutions like ergonomic cocktail shakers which enhance consumer experience.
4 Featured, 36 Examples:
287,471 Total Clicks
Date Range:
Feb 15 — Aug 15
Trending:
Warm
Consumer Insight Topics:
