Category
Lifestyle
Territory Bottlings
Trend cluster
Category
Beverage
Ergonomics
Refreshment concepts become safer and more comfortable for conscious consumers.
4.1
Trend score
What's Happening
What is the Beverage Ergonomics trend?
Beverage Ergonomics: Ergonomics are going far beyond the furniture sector with new beverage concepts leaning towards comfort and safety. This responds in large part to a current consumer fascination with wellness that comes from scientific information readily available online. By satiating a popular appetite for health, brands are meeting shopper preferences.
Evidence
Examples of the Beverage Ergonomics trend
CategoryArt & Design
Bagged Beverage Stations
This Water Cooler Bag Concept Would Keep Out Airborne Bacteria
The use of vacuum water bags and environment-friendly, reusable bags as alternatives to traditional plastic bottles could disrupt the entire beverage packaging industry.
CategoryLifestyle
Motor-powered Fitness Bottles
The ROTO Eliminates Lumps from Post-Workout Shakes
The motor-powered design of the ROTO opens up opportunities for innovation in the fitness equipment industry, allowing for the integration of blending technology into workout acce…
CategoryLifestyle
Ergonomic Cocktail Shakers
This Handy Device Makes It Easy to Whip Up Amazing Craft Coktails
Disruptive innovation opportunity: Revolutionize the market for kitchen tools with ergonomic and technologically advanced designs.
CategoryArt & Design
Ergonomic Whiskey Tumblers
These Luxurious Glasses are Milled From Aerospace-Grade Aluminum
The drinkware industry can be disrupted by implementing ergonomic design options and alternative materials for manufacturing their products.
Workshop question
How can your brand better employ the use of scientific research in its field in order to better target consumers?
Trend themes
Themes within the Beverage Ergonomics trend
Three behaviours holding the trend together01
Ergonomic Design
Brands are using ergonomic designs to enhance consumer experience.
02
Health and Wellness
Consumers prefer health and wellness-focused products and services.
03
Innovative Beverage Concepts
Brands are exploring innovative beverage concepts that bring value to consumers.
Industry implications
What the Beverage Ergonomics trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Brands can innovate in beverage ergonomics by using health and wellness-focused concepts like motor-powered fitness bottles and innovative bagged beverage stations.
For
Lifestyle
Ergonomic designs can be used by lifestyle brands to create more comfortable products like ergonomic whiskey tumblers.
For
Technology
Technology can be used to create innovative beverage solutions like ergonomic cocktail shakers which enhance consumer experience.
Trend signals
Trend signals for Beverage Ergonomics
Trend score 4.1 out of 10, from popularity 54%, activity 61%, freshness 8%.
Popularity54%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
