Modern branding boasts a clinical design for health-conscious consumers
Implications - New approaches to branding are boasting a clinical approach to design that puts traditional pharmaceutical layouts at the fore of non-medicinal products. Even if primarily ironic, physically minded takes on packaging suit young generations concerned with health and wellness. By addressing this reality in a striking manner, companies can captivate busy Gen Y and Z consumers.
Workshop Question - What adjacent industries can you tap into for inspirational branding that stands out from your current competition?
Trend Themes
-
Clinical Branding — Companies are using clinical design in their non-medical products to appeal to health-conscious consumers.
-
All-natural Skincare — Beauty brands are using plant-based ingredients in their products to provide both effective and enjoyable skincare experiences.
-
Sustainable Cosmetics — Cosmetics companies are eliminating harmful toxins from their products and branding themselves as long-trusted authorities on sustainable cosmetics.
Industry Implications
-
Packaging and Branding — Companies can revolutionize their branding approach by using clinical or visual imagery often found in traditional medical design to stand out and gain customer attention.
-
Cosmetics and Skincare — Cosmetics and skincare brands can innovate by finding ways to incorporate all-natural or plant-based ingredients that provide both effective and enjoyable skincare experiences.
-
Beauty Clinics and Dermatologists — Beauty clinics and dermatologists can expand their branding approach by using subtle graphics and clean, sophisticated designs, such as those commonly found in traditional medical branding.
