With the compact disc tucked away inside of the Happynitol box, you might mistake this product for medicine. A Spanish band called Goodfellows felt that their songs were quite positive and that the effect of listening to them was uplifting, so they decided to brand their album as if it were an anti-depression drug.
Listing the weight of the CD as 150mg, the group also labeled the carton as a 10-pill pack, referencing the 10 tracks included. Every sticker and surface of Happynitol packaging, inside and out, emulates the aesthetic style of clinical products with legible type, color blocking and a relatively minimalist look. Their folded paper prospectus even resembles the information and side-effects sheet that always accompanies medication.
Happynitol Branding Promotes This Music as Medically Mood-Lifting
Amelia Roblin — March 13, 2014 — Marketing
References: goodfellows.es & thedieline