Category
Tech
Delegated Interfaces
Trend cluster
Category
Spirituality
2.0
Transcendental motifs receive modern updates for the connected consumer.
4.3
Trend score
Trend
What is the Spirituality 2.0 trend?
Spirituality 2.0: The ubiquity of technology is spilling into the spiritual sector as digital platforms embrace new age themes. By making this category instantly accessible, brands are entering an emerging market. Implications extend beyond this category as related smart systems continue to address the needs and wants of connected, tech-savvy consumers.
Trend themes
Themes within the Spirituality 2.0 trend
Three behaviours holding the trend together01
Spiritual Guidance Apps
The integration of technology with spiritual guidance provides a new market that can be accessed remotely through devices.
02
Virtual Meditation Experiences
Guided Meditation VR provides a completely immersive and relaxing environment for meditation, enhancing the traditional meditation experiences.
03
Soothing Meditation Apps
Personalized app experiences like MindSurf App lets consumers monitor in real-time how they're doing with their health and well-being, bridging the gap between tech and health trends.
Industry implications
What the Spirituality 2.0 trend means for industry
Where the trend changes the playbookFor
Wellness
Incorporating meditative practices into wellness provides an opportunity to reach consumers seeking a more holistic and balance lifestyle.
For
Technology
The integration of technology in spiritual practices offers a new market for technological innovation that better connects the digital world and customers' need for spiritual guidance.
For
Personal Development
Apps that offer personalized meditative spiritual guidance and real time monitoring present opportunities for companies to further expand on consumers' desires for personal development.
Workshop question
As consumers see an increase in demand for their time, how can you tap into their need for mindfulness and being in the moment?
Trend signals
Trend signals for Spirituality 2.0
Trend score 4.3 out of 10, from popularity 70%, activity 51%, freshness 8%.
Popularity70%
Activity51%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Spirituality 2.0 trend
5 featured examples from May 21, 2015 to Jul 12, 2016CategoryTech
Soothing Meditation Apps
The MindSurf App is an Ideal Relaxation Technique For Your Mobile Phone
Mobile app developers can tap into the growing demand for relaxation and meditation apps.
CategoryTech
Virtual Meditation Experiences
These Guided Meditations are Enhanced with Virtual Reality Tech
The intersection of virtual reality technology and spiritual practices presents an opportunity for growth and innovation in the VR industry.
CategoryLifestyle
Transcendental Meditation Apps
This Mindful App is Endorsed by Music Mogul Russell Simmons
The wellness technology sector, which includes the development of meditation apps and other digital tools to support mental and emotional well-being.
CategoryLifestyle
Spiritual Guidance Apps
This App Offers Advice and Spiritual Guidance on Life, Love & Work
Companies can explore app development opportunities to create platforms for offering spiritual guidance and advice.
CategoryTech
Spiritual Alarm Apps
Gabby Bernstein's Spirit Junkie App Pairs Waking Up with Uplifting Statements
The wellness and self-care industry can capitalize on the trend of mindfulness and positive affirmation apps.
