Recognition Purchasing

Brands convert product interaction into direct sales channels

Implications - Innovative shopping apps that use image recognition technology in order to customize recommendations provide a personalized and convenient digital shopping experience. By enabling customers to add items to their shopping carts through taking a photo or scanning bar codes, brands are able to streamline the path to purchase.
SCORE 6.5
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101,944 Total Clicks
Jan 16 - Feb 17
This Year and Warm
TechMobileMarketingBusinessRetail
Featured Examples
Virtual Reality Shopping Centers - Alibaba Buy+ is a Virtual Mall Showcasing the Company's Products
SCORE 8.5
This Year and Hot 5,579 Clicks Pub: Jan 20, 17
Virtual Reality Shopping Centers
Alibaba Buy+ is a Virtual Mall Showcasing the Company's Products
Alibaba Buy+ is a new e-commerce concept from the Chinese retail giant that has the potential to completely revolutionize how people shop for products. Due to its ability to create immersive private... [More]
Transactional Smart Mirrors - Oak Labs' Retail Mirrors Can Be Used to View and Pay for Products
SCORE 8.5
This Year and V. Hot 4,652 Clicks Pub: Feb 20, 17
Transactional Smart Mirrors
Oak Labs' Retail Mirrors Can Be Used to View and Pay for Products
Oak Labs is a start-up that’s addressing issues with brick-and-mortar shops with cutting-edge technology. According to research by Alert Tech, shoppers who frequent the fitting room are about... [More]
Interactive Window Displays - This Department Store Used Interactive Displays to Track Customer Data
SCORE 6.8
Warm 6,815 Clicks Pub: Feb 19, 16
Interactive Window Displays
This Department Store Used Interactive Displays to Track Customer Data
Luxury department store Harrods set a new precedent for the way brands can use big data with its interactive window displays. While many companies collect data about consumer behavior, it can be... [More]
Virtual Window Shopping Apps - The 'Retale' Mobile Shopping App Allows Consumers to Digitally Browse
SCORE 4
Average 1,271 Clicks Pub: Jan 9, 16
Virtual Window Shopping Apps
The 'Retale' Mobile Shopping App Allows Consumers to Digitally Browse
While the ‘Retale’ mobile shopping app is already in existence for shoppers to find great deals, the brand is currently in works to create a virtual reality experience to enable digital... [More]
AR-Powered Grocery Concepts - The Tesco Google Glass App Lets Shoppers Find Products and Promotions
SCORE 1.8
Untested 703 Clicks Pub: Jan 11, 16
AR-Powered Grocery Concepts
The Tesco Google Glass App Lets Shoppers Find Products and Promotions
The Tesco Google Glass app lets shoppers browse a variety of household and food products or scan bar codes in order to gain access to signature offers. Using a Google Glass wearable device, Tesco... [More]
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