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Recognition Purchasing

Brands convert product interaction into direct sales channels

Implications - Innovative shopping apps that use image recognition technology in order to customize recommendations provide a personalized and convenient digital shopping experience. By enabling customers to add items to their shopping carts through taking a photo or scanning bar codes, brands are able to streamline the path to purchase.
Workshop Question - What is your brand doing to make personalized recommendations to its customers? How might you use technology to do so?
Trend Themes
1. Image Recognition Shopping - With new shopping apps and features like Retale, Tesco Google Glass app and Snapchat Visual Search, image recognition technology has become the latest trend in online retail wherein consumers can customize their recommendations and shop directly through the app.
2. Interactive Customer Experience - Interactive store displays and smart mirrors have created new opportunities for retailers to maximize customer experience and data.
3. Virtual Reality Shopping - Virtual Reality Shopping Centers powered by companies like Alibaba Buy+ has opened up new prospects for immersive private shopping.
Industry Implications
1. Retail Industry - Retail industry professionals can explore innovative ways to integrate shopping experiences with image recognition technology, smart mirrors, and interactive displays.
2. Travel and Hospitality Industry - Travel and Hospitality industry professionals can utilize Instagram image recognition software to streamline bookings and integrate the platform for user convenience.
3. Technology Industry - Tech industry professionals can take advantage of the expanding virtual reality market to provide innovative customer experiences across all industries.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 58 Examples:
216,329 Total Clicks
Date Range:
Aug 15 — Oct 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Virtual Reality Shopping Centers
Virtual Reality Shopping Centers
Alibaba Buy+ is a Virtual Mall Showcasing the Company's Products
Alibaba Buy+ is a new e-commerce concept from the Chinese retail giant that has the potential to completely revolutionize how people shop for products. Due to its ability to create immersive private... MORE
Transactional Smart Mirrors
Transactional Smart Mirrors
Oak Labs' Retail Mirrors Can Be Used to View and Pay for Products
Oak Labs is a start-up that’s addressing issues with brick-and-mortar shops with cutting-edge technology. According to research by Alert Tech, shoppers who frequent the fitting room are about... MORE
Interactive Window Displays
Interactive Window Displays
This Department Store Used Interactive Displays to Track Customer Data
Luxury department store Harrods set a new precedent for the way brands can use big data with its interactive window displays. While many companies collect data about consumer behavior, it can be... MORE
Shoppable In-App Searches
Shoppable In-App Searches
Snapchat 'Visual Search' Identifies Real-Life Objects to Buy on Amazon
Snapchat partnered with Amazon to launch a new in-app tool called Snapchat ‘Visual Search,’ which makes it easier for those who use the social media platform to identify and purchase... MORE
Virtual Window Shopping Apps
Virtual Window Shopping Apps
The 'Retale' Mobile Shopping App Allows Consumers to Digitally Browse
While the ‘Retale’ mobile shopping app is already in existence for shoppers to find great deals, the brand is currently in works to create a virtual reality experience to enable digital... MORE
play_circle_filled Photo-Based Travel Bookings
Photo-Based Travel Bookings
easyjet's 'Look&Book' Feature Appeals to the Instagram Generation
‘Look&Book’ is a new tool on the easyjet app that allows users to upload screenshots of Instagram images to receive suggestions of where they might want to go for their next holiday.... MORE
AR-Powered Grocery Concepts
AR-Powered Grocery Concepts
The Tesco Google Glass App Lets Shoppers Find Products and Promotions
The Tesco Google Glass app lets shoppers browse a variety of household and food products or scan bar codes in order to gain access to signature offers. Using a Google Glass wearable device, Tesco... MORE

Related Examples

Radius Targeting Ad Tools
Radius Targeting Ad Tools
Two Snapchat Geo-Targeting Tools Let Marketers Set Location-Based Ads
Social Media Voter Registrations
Social Media Voter Registrations
Snapchat and TurboVote Have Partnered on a New Voter Feature
Augmented Reality Scavenger Hunts
Augmented Reality Scavenger Hunts
Verizon Runs a Snapchat Contest, Relying on AR and Geolocation
Ephemeral App Fashion Shows
Ephemeral App Fashion Shows
adidas' Fashion 5 Ways Snapchat Shows Links to a Shoppable Experience
Shoppable Celebrity AR Filters
Shoppable Celebrity AR Filters
Nicki Minaj's Snapchat Filter Promotes Her 'Queen' Album
Voice-Controlled Social Lenses
Voice-Controlled Social Lenses
The Hands-Free Snapchat Lenses Respond to Words Like "Hi" & "Love"
Pizza-Purchasing Social Lenses
Pizza-Purchasing Social Lenses
Domino's Shoppable AR Snapchat Lens Lets Users Easily Order Pizzas
Rapper-Themed Social Media Filters
Rapper-Themed Social Media Filters
A Snapchat Lens is Promoting Drake's Scorpion Album
Augmented Amusement Park Experiences
Augmented Amusement Park Experiences
Snapchat's Amusement Park Feature Enhances the Experience
Approachable Investing Platforms
Approachable Investing Platforms
'easyMoney' from easyJet Appeals to the Everyday Investor
Poetic Sick Bag Campaigns
Poetic Sick Bag Campaigns
easyJet is Inviting Travelers to Write Valentine's Day Love Poems
play_circle_filled Festive Holiday Flights
Festive Holiday Flights
easyJet's "Captain Claus" Offers Special Santa Greetings to Travelers
Battery-Propelled Airplanes
Battery-Propelled Airplanes
EasyJet and Wright Electric are Working On Electric-Powered Aircraft
Travel-Centric Cafe Pop-Ups
Travel-Centric Cafe Pop-Ups
easyJet's Pop-Up Cafe Entices Travelers with a Popular Dutch Breakfast
play_circle_filled Spontaneous Travel Campaigns
Spontaneous Travel Campaigns
easyJet's 'Why Not?' Gets Millennials Traveling in Europe
In-Mall VR Theme Parks
In-Mall VR Theme Parks
Landmark Entertainment is Releasing Its 'LIVE Centers' Across China
play_circle_filled Virtual Cuban Barrooms
Virtual Cuban Barrooms
Havana Club Offered a VR Experience at Its Casa Havana Pop-Up
Virtual Reality Shoes
Virtual Reality Shoes
The Cerevo Taclim Shoes at CES 2017 Let Users Move Their Feet in VR
Widely Accessible VR Basketball
Widely Accessible VR Basketball
VR NBA Games Are Now Available on Google's Daydream Platform
Hand-Tracking VR Software
Hand-Tracking VR Software
uSens' Hand-Tracking System is Being Demoed at CES 2017
play_circle_filled Smart Winterwear Mirrors
Smart Winterwear Mirrors
Superdry's Smart Retail Mirror Saves a Trip to the Dressing Room
Digital Skin Analysis Mirrors
Digital Skin Analysis Mirrors
The 'HiMirror' Smart Beauty Mirror Assesses the State of Your Skin
360-Degree QSR Experiences
360-Degree QSR Experiences
McDonald's 'Just for You' Campaign Includes a VR Experience
play_circle_filled VR Waiting Room Experiences
VR Waiting Room Experiences
Zocdoc's 'Escape the Wait' Transports Patients Out of the Waiting Room
Reverse Angle Smart Mirrors
Reverse Angle Smart Mirrors
Imec's Smart Bathroom Mirror Shows Users the Back of Their Head
VR Camera-Testing Apps
VR Camera-Testing Apps
Canon Lab's 'Camera Simulator' Lets Consumers Test Cameras and Lenses
Virtual Hairstyling Programs
Virtual Hairstyling Programs
L'Oreal Created an Educational VR Experience Called 'Matrix Academy'
play_circle_filled Surreal Airline Ads
Surreal Airline Ads
This British Ad Features a Strange Flower-Covered Person and a Giant Woman
Airport GIF Stations
Airport GIF Stations
Easyjet and Stansted Airport Set Up a Real-Time Departure Board at a Subway
Connected Oral Care Mirrors
Connected Oral Care Mirrors
The Oral-B Smart Mirror Uses Technology to Promote Better Brushing
play_circle_filled Real-Time Digital Menus
Real-Time Digital Menus
EAT's Digital Menu Boards Allow Greater Experimentation In-Store
play_circle_filled Backyard Design Kiosks
Backyard Design Kiosks
Canadian Tire's Patio Builder Tool Helps Consumers Visualize with VR
play_circle_filled Touchscreen Fashion Displays
Touchscreen Fashion Displays
At Harrods, Adidas Uses an Interactive Product Browser to Model Goods
VR Real Estate Platforms
VR Real Estate Platforms
Sotheby's Uses Virtual Reality Software to Sell Luxury Homes
VR Winterwear Apps
VR Winterwear Apps
Jaunt and North Face Take Shoppers on a Virtual Adventure
Free-Rotation VR Pods
Free-Rotation VR Pods
The Rotating Krush Moveo Simulation Pod is Showing Off At CES 2016
VR Retail-Enabling Platforms
VR Retail-Enabling Platforms
The Sixense 'vRetail' Digital Shopping Platform Immerses Shoppers
VR Dealership Showrooms
VR Dealership Showrooms
The Audi Virtual Showroom was Showcased by the Brand at CES 2016
Virtual Dressing Room Apps
Virtual Dressing Room Apps
The 'Swivel Selfie' Made Its Debut at CES 2016
Modular VR Headsets
Modular VR Headsets
The 'Hacker Dev Kit' from 'OSVR' Made Its Debut at CES 2016
HD 360-Degree Cameras
HD 360-Degree Cameras
Debuted at CES 2016, the Quantum Leap VR System Packs 16 Cameras
Powerful DVR Systems
Powerful DVR Systems
The DishTV Hopper 3 is Revealed at CES 2016 to Record 16 Shows at Once
Visibility-Enhanced VR Headsets
Visibility-Enhanced VR Headsets
The 'IonVR' Headset Made Its Debut at CES 2016
360-Degree Smartphone Cameras
360-Degree Smartphone Cameras
The 'Yezz Sfera' Just Made Its Debut at CES 2016
Collapsible VR Headsets
Collapsible VR Headsets
The 'Pocket VR' with CandyShell Grip Made Its Debut at CES 2016
Camera-Equipped VR Headsets
Camera-Equipped VR Headsets
HTC's Second VR Headset, the Vive Pre, is Showcased at CES 2016
Affordable Smartphone VR Headsets
Affordable Smartphone VR Headsets
The DeePoon VIRGLASS Works in Conjunction with a Cellular Device
Smartphone VR Lenses
Smartphone VR Lenses
The 'Teleport' Smartphone Virtual Reality Camera Enables Custom Experiences
Customizable LED Mirrors
Customizable LED Mirrors
The Simple Human Wide-View Sensor Light Mirror is Connected
Digital Christmas Countdowns
Digital Christmas Countdowns
The Body Shop's Advent Calendar Countdown is Themed After Happiness
Interactive Fitting Rooms
Interactive Fitting Rooms
These Smart Dressing Rooms are Equipped with Advanced Technology
play_circle_filled Multi-Purpose Smart Mirrors
Multi-Purpose Smart Mirrors
This Selfie and Video Mirror Monitors Home Security and Plays Music
Interactive Retail Mirrors
Interactive Retail Mirrors
Samsung's Mirror and Transparent OLED Makes Retail Visually Engaging
Sensory Hardware Shops
Sensory Hardware Shops
This Home Depot Retail Display is an Interactive Decor Guide for Visitors
Multimedia Retail Displays
Multimedia Retail Displays
This Woolworths Shop has In-Store Video Walls and LED Displays
play_circle_filled Connected Shoe Displays
Connected Shoe Displays
PERCH Interactive's Digital Retail Display is Informative and Inspiring
play_circle_filled Storytelling Skincare Displays
Storytelling Skincare Displays
PERCH Interactive's Digital Retail Concept Features Virtual Accents
play_circle_filled Upscale Sports Displays
Upscale Sports Displays
Palacio de Hierro's Digital Displays Carry Out Sports Brand Promotions