Mobile apps integrate customization aspects to generate consumer interest
Implications - Realizing the importance of customization among Millennial consumers, mobile app developers are turning to personalization features to satisfy individual needs. Offering curated search options, recommendations and even social platforms, this shift speaks to a growing desire for content that can be easily adapted and tailored to consumer interests.
Workshop Question - How can your brand leverage the adaptability of technology to create more targeted and personalized offerings?
Trend Themes
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App-enabled Curation — Mobile apps are using personalization features to satisfy individual needs
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Personalized Recommendation Apps — Recommendation apps are using curated content designed to suit the user's own personal preferences
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Genetic Lifestyle Guidance — Lifestyle guidance is being designed using actual genetics to make suggestions on your health and wellbeing
Industry Implications
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Mobile App Development — The mobile app development industry can make use of the trend towards using personalization features to satisfy individual needs
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Digital Media — The digital media industry can take advantage of the trend towards using curated content designed to suit the user's own personal preferences
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Health and Wellness — The health and wellness industry can leverage the trend towards using actual genetics to make suggestions on improving the performance of the body and mind
