Category
Lifestyle
Assisted Choices
Trend cluster
Category
Shopping
Excess
Unusual features are added to grocery shopping to incite consumer intrigue.
6.1
Trend score
Trend
What is the Shopping Excess trend?
Shopping Excess: Moving away from mere convenience, products designed to also surprise and delight consumers add an element of fun to the shopping experience. Offering shoppers everything from robots to interactive tables, this approach to consumer experience not only caters to unique consumer needs, but does so in a way that evokes consumer excitement.
Trend themes
Themes within the Shopping Excess trend
Three behaviours holding the trend together01
Interactive Displays
Retailers can use interactive displays to make shopping more engaging and educational.
02
Friendly Retail Robots
The use of friendly retail robots in grocery stores can improve customer experience and assist in making purchase decisions.
03
Tech-Savvy Stores
Retailers can improve customer experience by creating tech-savvy stores that utilize social media, digital signage, and interactive kiosks.
Industry implications
What the Shopping Excess trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can utilize these trends to create shopping experiences that are more engaging, educational, and personalized.
For
Technology
These trends highlight the increasing role of technology in retail, and the potential for further innovation in this space.
For
Hospitality
The use of interactive displays and friendly robots in retail has the potential to improve customer experiences in other hospitality industries, such as restaurants and hotels.
Workshop question
How can your brand leverage the element of surprise and delight in order to connect with consumers?
Trend signals
Trend signals for Shopping Excess
Trend score 6.1 out of 10, from popularity 89%, activity 85%, freshness 8%.
Popularity89%
Activity85%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Shopping Excess trend
4 featured examples from Jun 9 to Dec 15, 2015CategoryLifestyle
Futuristic Grocery Stores
Whole Foods' Store of the Future is Both Sensory and Tech-Savvy
The retail industry can leverage interactive technology, digital signage, and social media integration to enhance the shopping experience and encourage customer engagement.
CategoryEco
Futuristic Grocer Concepts
Carlo Ratti Associati Imagines the Future of Supermarkets as Digital
Supermarkets will adopt technology to enhance the in-store shopping experience.
CategoryMarketing
Intuitive Grocery Displays
Whole Foods' Interactive Store Display Helps Make Purchase Decisions
Disruptive innovation opportunity for retailers to integrate interactive displays and personalized shopping assistance to enhance the customer experience and increase sales.
CategoryTech
Friendly Retail Robots
Pepper the Robot Suggests Wine Pairings and Interacts with Shoppers
Introducing friendly retail robots like Pepper can revolutionize the shopping experience, offering personalized recommendations, improved customer engagement, and increased operat…
