Unusual features are added to grocery shopping to incite consumer intrigue
Implications - Moving away from mere convenience, products designed to also surprise and delight consumers add an element of fun to the shopping experience. Offering shoppers everything from robots to interactive tables, this approach to consumer experience not only caters to unique consumer needs, but does so in a way that evokes consumer excitement.
Workshop Question - How can your brand leverage the element of surprise and delight in order to connect with consumers?
Trend Themes
1. Interactive Displays - Retailers can use interactive displays to make shopping more engaging and educational.
2. Friendly Retail Robots - The use of friendly retail robots in grocery stores can improve customer experience and assist in making purchase decisions.
3. Tech-savvy Stores - Retailers can improve customer experience by creating tech-savvy stores that utilize social media, digital signage, and interactive kiosks.
Industry Implications
1. Retail - Retailers can utilize these trends to create shopping experiences that are more engaging, educational, and personalized.
2. Technology - These trends highlight the increasing role of technology in retail, and the potential for further innovation in this space.
3. Hospitality - The use of interactive displays and friendly robots in retail has the potential to improve customer experiences in other hospitality industries, such as restaurants and hotels.
