The newest Colenso BBDO campaign in New Zealand is for the teen vampire saga, ‘The Vampire Diaries.’ What better way to garner attention than to wreak havoc on people’s hydration?! The ad campaign targets water coolers, filling them up with fake blood so people dispense some reddish water as opposed to the real stuff.
I can imagine this Colenso BBDO campaign as being pretty effective, by forcing people to look at why their water is a deep shade of red, rather than clear. I know I would be a little thrown!
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