Contemporary yoga classes take engagement to the next level with alternative formats
Implications - The millennial focus on engaged, healthy living is inspiring a new cadre of yoga wherein instruction and classes are delivered in creative, alternative formats. Through the provision of experiential environments, fitness brands are able to resonate with today's shopper, who prefers imaginative, unique products and services.
Workshop Question - How can your brand utilize elements of multisensory exposure to increase the value of products and services?
Trend Themes
-
Experiential Yoga — Alternative formats of yoga classes like cat yoga and Noise Yoga are offering unique experiences to attract millennials.
-
In-office Wellness Programs — UTKATA Yoga's office yoga program reflects the movement toward improved wellness in the workplace.
-
Outdoor Wellness Experiences — Events like Yoga Meltdown and Camp Yoga highlight the desire for health and wellness-conscious people to connect with like-minded individuals outside of the hustle and bustle of cities.
Industry Implications
-
Health and Fitness — Alternative formats of yoga classes and wellness experiences cater to millennials seeking unique, personalized and lifestyle-based fitness solutions.
-
Hospitality — Glow Flow Yoga's party-like atmosphere and The Meow Parlour's feline guests bring unique experiential elements to the hospitality industry.
-
Education and Family — The San Diego Children's Discovery Museum's family yoga classes showcase the desire for interactive family-friendly activities with educational benefits.
