Category
Tech
Delegated Interfaces
Trend cluster
Category
Audio
Athleticism
Music products and services focus on health-conscious consumers.
3.8
Trend score
Trend
What is the Audio Athleticism trend?
Audio Athleticism: New audio products and services are concentrating on health in the interest of wellness-oriented millennials. Gen Y consumers are displaying a high regard for fitness, hence the development of athletic offerings in previously unrelated categories. So long as young shoppers continue to remain focused on wellness, products focused on these goals will continue to crop up.
Trend themes
Themes within the Audio Athleticism trend
Three behaviours holding the trend together01
Fitness-Oriented Audio Products
There is an increased focus on health in audio products and services in order to cater to the wellness-oriented millennials who have a high regard for fitness.
02
Advanced Music Therapy
Music products use advanced technology to provide mood enhancement and help users relax and unwind in innovative ways.
03
Concentration-Improving Headphones
Headphones now help monitor brain activities and alert users when their concentration levels are dropping, improving productivity and focus.
Industry implications
What the Audio Athleticism trend means for industry
Where the trend changes the playbookFor
Fitness Industry
The fitness industry can use fitness-oriented audio products and devices to offer customers comprehensive wellness solutions.
For
Health & Wellness Industry
Products designed to provide therapy and reduce stress can greatly benefit the health & wellness industry.
For
Productivity Improvement Industry
Concentration-improving headphones can be positioned as productivity improvement tools which can benefit the work culture in organizations.
Workshop question
What is the biggest trend in your industry right now and how will it evolve over the next 5 years?
Trend signals
Trend signals for Audio Athleticism
Trend score 3.8 out of 10, from popularity 62%, activity 43%, freshness 8%.
Popularity62%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Audio Athleticism trend
4 featured examples from Feb 25, 2016 to Mar 2, 2017CategoryTech
Mood-Gauging Speakers
The 'MoodBox' Offers Mood Enhancement Through Light and Music Therapy
Disruptive innovation opportunity: Collaborate with music streaming platforms to integrate mood monitoring features and create curated playlists for individuals based on their emo…
CategoryLifestyle
Relaxation-Guiding Headphones
The Melomind Headphones Teaches People How to Truly Unwind
The health and wellness industry can utilize brainwave-tracking wearables and personalized relaxation technology to offer individuals more effective stress-management resources
CategoryLifestyle
Musical Rehabilitation Platforms
The MusicAct Uses Gesture Control to Listen and Play with Music
Designing and providing specialized rehabilitation programs and services for musicians with repetitive strain injuries.
CategoryTech
Mind-Measuring Headphones
The 'Mindset' Headphones Improve Your Concentration with EEG
Wearable technology like 'Mindset' headphones are disrupting the headphone industry by incorporating mental health and cognitive technology.
