Category
Tech
Escalation Logic
Trend cluster
Category
Appified
Lifestyle
Millennials turn to apps that cater to their distinct lifestyle needs.
4.3
Trend score
What's Happening
What is the Appified Lifestyle trend?
Appified Lifestyle: Catering to a generation of young people who prioritize individuality, mobile apps are offering content that caters to specific types of lifestyles and interests. Covering diverse categories such as fashion, fitness and even relationships, apps of this nature not only meet specific needs, but they also reflect a growing desire for targeted content, particularly among young people.
Trend themes
Themes within the Appified Lifestyle trend
Three behaviours holding the trend together01
Lifestyle Customization Apps
Mobile apps are being designed to cater to specific interests and lifestyles, allowing for targeted content delivery and reflecting a growing preference for individualized content.
02
Networking Apps for Professionals
Apps aimed at professionals are connecting users with others in their field, allowing for potentially valuable networking opportunities and providing users with greater control over their connections and interactions.
03
Harassment-Free Dating Apps
A new generation of dating apps are providing harassment-free environments for users by empowering women to initiate conversations and shifting the emphasis to meaningful connections.
Industry implications
What the Appified Lifestyle trend means for industry
Where the trend changes the playbookFor
Fitness and Health
Mobile apps that track fitness and help users make healthy dietary choices.
For
Fashion and Style
Mobile apps that provide inspiration for fashion and other lifestyle choices.
For
Business and Networking
Mobile apps aimed at young professionals that facilitate networking and connection-building outside of traditional work environments.
Workshop question
How can your brand curate its offerings and marketing to be highly targeted?
Trend signals
Trend signals for Appified Lifestyle
Trend score 4.3 out of 10, from popularity 70%, activity 51%, freshness 8%.
Popularity70%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Appified Lifestyle trend
6 featured examples from Jul 16, 2014 to Oct 13, 2015CategoryLifestyle
Workout Partner-Seeking Apps
The Sprinter App Helps Björn Borg Consumers Find Fitness Partners
Disruptive innovation opportunity: Develop innovative sportswear products that combine style and functionality, targeting active individuals seeking durable and fashion-forward wo…
CategoryTech
Harassment-Free Dating Apps
This App Ensures That All Interactions are Respectful
The online dating industry can create more opportunities for women-oriented interaction and can increase user safety by implementing features such as blurred photos and message re…
CategoryLifestyle
Active Lifestyle Apps
The UP App by Jawbone Helps Users Eat Better and Get Moving
Opportunity for the health and wellness industry to incorporate tracking technology to promote a healthier lifestyle.
CategoryTech
Start-Up Networking Apps
This Tinder for Entrepreneurs Lets Users Pay It Forward with Right Swipes
The rise of networking apps presents a growth opportunity for entrepreneurs and startups looking to develop novel networking solutions that can cater to a wide range of audiences.
CategoryWorld
Business-Based Travel Apps
The 'Jambo' App Helps Business Travelers Connect While Out of Town
The travel and tourism industry can benefit from the development of social discovery apps that cater to the needs of business travelers.
CategoryTech
Stylish Lifestyle Apps
The Tory Daily App Celebrates The Inspiration Behind the Tory Burch Brand
The success of Tory Daily and its multi-functional approach presents an opportunity for fashion brands to innovate and expand their digital presence through lifestyle apps.
