Transportation Consumer Insights

Trend - Though it is not suitable as a predominant source of sustainable energy, hydrogen energy is being integrated into products, services, and systems across many contexts. Notably, it's becoming more common in the transportation space especially, though its potential goes far beyond that.

Insight - Though not a perfect sustainable solution, innovations like hydrogen energy appeal to today's consumers. Consumers across the board have become better educated and more concerned with the sustainability impact of their choices, creating more pressure for brands and other organizations to seek out innovative solutions that don't sacrifice the user experience.

Trend - Automotive companies are collaborating in order to share expertise related to producing electric vehicles. Gaining knowledge from other organizations can expedite the transition to electrically powered cars, as well as make the venture more profitable and efficent in the short term.

Insight - Due to extensive research, many consumers are aware of the adverse impacts on the environment that occur due to fossil fuels. These consumers are aware of the impact that their lifestyle can have on the environment, and many of them are taking steps to rectify this by making changes. If automotive companies can more efficiently produce EVs, they can serve eco-conscious consumers at more accessible price points.

Trend - Companies in the automotive industry are creating dedicated facilities to produce electric cars. Creating dedicated facilities allows these companies to customize production methods for electric vehicles. Additionally, it allows these organizations to produce electric cars at peak efficiently, and offer better prices to consumers.

Insight - Many consumers are increasingly drawn toward electrically powered cars, as they can help them live a more eco-friendly lifestyle. Owning vehicles that do not run on fossil fuels align with their environmentally-focused values and allows them to use their car without experiencing eco-related guilt.

Trend - Companies in the racing industry are creating electric race cars and transitioning leagues to incorporate eco-friendly vehicles. Creating electrically-powered race cars allows companies to experiment and enhance technologies that can be used in commercial vehicles. Transitioning leagues to incorporated eco-friendly cars can reduce costs.

Insight - Many viewers may have reservations about watching racing events due to the adverse climate effects caused by the events. However, many of these individuals may be car enthusiasts and admire the technical aspects of the vehicles used in competitions. Eco-friendly operations would help to address the majority of the concerns help by eco-conscious racing fans.

Trend - In an attempt to minimize food waste in landfills, companies are exploring options for energy generation. Whether it is to power a vehicle, a production facility or something else, food waste can be turned into biogas through anaerobic digestion or other experimental methods.

Insight - Saving the planet is a priority for many and as consumer consciousness about environmental issues grows, so does the demand to be as eco-friendly as possible. Being efficient in countering climate change is of the greatest importance, hence individuals prioritize solutions that fill two needs with one deed. As a result, harnessing one problem to solve another creates an optimistic outlook for consumers, especially when the solution can be implemented on a grander scale.

Trend - Urban infrastructure is tailored to address the consequences of climate change and eco concerns motivate innovations in the process of paving. Whether it is highways that can charge your car or sidewalks that can handle heavy rainfall, paving is optimized to be eco-friendly, cost-effective and functional.

Insight - Changing climates and the sustainable shift in consumer lifestyles necessitate the building of new, functional, and planet-minded infrastructure for urban centers. Supercharged weather conditions are a consequence of climate change and in order to keep citizens safe and comfortable, urban architecture needs to be designed in light of the possibilities of these occurrences.

Trend - Where once, the major risks associated with mobility stemmed from automobiles, today a rise in popularity of transportation alternatives like e-bikes have necessitated new forms of insurance coverage. By providing coverage or support for loss and damages or injury for electronic bikes, these companies are aligning with the economic and social progression of the future of mobility.

Insight - As major cities around the world become increasingly populated, consumers' transportation needs are evolving. Compact, eco-friendly transportation is increasingly prevalent, and consumers are demanding the same safety and protections that automobiles receive as incentive for using environmentally friendly options.

Trend - Brands and small entrepreneurs that specialize in, or function with, delivery services are now compacting such services by offering electric bike delivery options. This both eases the lives of employees and contributes to sustainability.

Insight - As the urban population rises in number, so do emissions and demand for goods. Conscious of the dire effect things like consumption and transportation have on the environment, individuals in the city prioritize eco-friendly solutions that do not compromise on efficiency and convenience. In this way, consumers are able to go on with their day-to-day life and expectations of brands, while simultaneously feeling at ease that they are doing their part for the climate.

Implications - The increasing necessity of bikes in urban areas -- both for economical and environmental reasons -- has led to cities going further than adding bike paths in their approaches to urban planning. Instead, architectural projects are accommodating bike usage in their designs in ways that are both creative and aesthetically attractive. These enhance the quality of life for bike users, and show an acceptance that these design shifts must occur in order for urban environments to keep up with the habits of rising populations -- working towards minimizing eco and traffic-related footprints.

Implications - While urban technology is making the transition to more green energy, city infrastructure is taking even larger steps towards shrinking its carbon footprint through proactive air purification. Taking advantage of the buildings and vehicles that are prevalent within cities anyways, smart technology is being adapted alongside these elements to counterbalance the pollution often associated with crowded downtown city centers. The shift towards active air purification denotes a paranoia in health-conscious consumers who demand cleaner environments for themselves and their families.