Transportation

Implications - Where once, the major risks associated with mobility stemmed from automobiles, today a rise in popularity of transportation alternatives like e-bikes have necessitated new forms of insurance coverage. By providing coverage or support for loss and damages or injury for electronic bikes, these companies are aligning with the values and transportation preferences of consumers, while more importantly, driving forward the economic and social progression of the future of mobility.

Homework Question - How has your brand contributed to the social and technological procession of the consumer space? [More]

Implications - Brands and small entrepreneurs that specialize in, or function with, delivery services are now compacting such services by offering electric bike delivery options. This shift comes as a direct response to urban populations rising, with brands seeking eco-efficient and personalized methods of catering to local consumers.

Homework Question - How could your brand better cater to its local consumers? [More]

Implications - The increasing necessity of bikes in urban areas -- both for economical and environmental reasons -- has led to cities going further than adding bike paths in their approaches to urban planning. Instead, architectural projects are accommodating bike usage in their designs in ways that are both creative and aesthetically attractive. These enhance the quality of life for bike users, and show an acceptance that these design shifts must occur in order for urban environments to keep up with the habits of rising populations -- working towards minimizing eco and traffic-related footprints.

Homework Question - How can your brand preemptively identity issues in consumers lives related to its area of expertise, and aim to prevent them rather than address them once they have already arisen? [More]

Implications - While urban technology is making the transition to more green energy, city infrastructure is taking even larger steps towards shrinking its carbon footprint through proactive air purification. Taking advantage of the buildings and vehicles that are prevalent within cities anyways, smart technology is being adapted alongside these elements to counterbalance the pollution often associated with crowded downtown city centers. The shift towards active air purification denotes a paranoia in health-conscious consumers who demand cleaner environments for themselves and their families.

Homework Question - How does your brand empower consumers as they increasingly become more educated about their own health and wellness? [More]

Implications - As solar technology becomes more advanced, durable and scalable, its integration into consumer-friendly products has become more prevalent. This product integration particularly suits the lifestyle of the outdoor adventure connoisseur. The niche use of this technology shows that eco-consciousness is applicable to many different lifestyles as it becomes a general priority for those of all walks of life.

Homework Question - What is your brand's relationship with the environment, and how could it be improved? [More]

Implications - Hybrids have become a common form of eco-friendly transportation, however the next wave of green driving does not require consumers to charge their automobiles or purchase additional accessories. Autos made of recycled materials provide a more convenient, less demanding method of green driving. This speaks to a need for a smoother transition into environmentally friendly living.

Homework Question - If your brand were to utilize recycled materials to make your products more green, which products would you make first with these materials? [More]

Implications - A challenge those in the auto industry are currently facing is boosting car ownership in metropolitan areas. As a result, specialty automobiles and car-related services specifically for city dwellers is observed. This becomes all the more important when one considers that Millennials -- large in numbers and just entering the age of disposable income -- tend to skew more toward city living.

Homework Question - How does where your consumers live impact their connection with your brand, if at all? [More]

Implications - Moving away from the compact "supercar" model, electric vehicle manufacturers are introducing eco-friendly options with more space. These offerings are not only more accessible; they also speak to the growing levels of conscious consumption among families. Consumers today increasingly champion their values through their purchasing decisions, and this tendency extends to parents who "perform" sustainability for their children, using products and services as a way to lead by example.

Homework Question - How could you position your brand as a means through which consumers could "perform" their ideals? [More]

Implications - Electric car manufacturers are improving their vehicles by offering wider range in mileage. As eco vehicles become mainstream, auto brands seek to offer as many features and performance enhancements as possible to stay competitive, leading to a new benchmark in the industry. Affluent consumers are making sustainability a priority, but not at the expense of performance.

Homework Question - What's a shortcoming of an eco-friendly product in your category? How could your brand bridge the gap between sustainability and performance? [More]

Implications - The push towards convenience and the rise of the peer-to-peer economy has resulted in an onslaught of "on-demand" services easily accessible by mobile. Beyond ridesharing, these services cater to other transportation uses, such as vehicle maintenance. This shift speaks to the growing desire for instant gratification among consumers, as well as the way personal devices are enhancing mobility.

Homework Question - What feature could you add to create a sense of instant gratification for your consumers? [More]