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eLearning > Culture > Work Culture > Module 2 / 5

Evolution

Instructor: Jaime Neely
Startup Innovations
Download the Startup Innovations Trend Report
In this module, we introduce the first 'E' of Trend Hunter's framework on Modern Work Culture: Evolution. The workplace today looks nothing like it did two, five, ten or twenty years ago. From the devices and technology we're using in-office to the roles companies are hiring for and the people filling them, the landscape of today's workplace is almost unrecognizable.

This module dives into key changes including the new generation of employees now entering the workforce. We'll review the effects of artificial intelligence and what that means for hiring, training and the gig economy, which is becoming more and more popular as a solution for tackling the challenges so many companies face. Access to data is also playing a key role for many companies today, but what does that mean for your team specifically? Throughout this module, you'll gain a stronger understanding of the external forces shaping the internal success of organizations all over the globe.
Related Trend Report: Startup Innovations
Workshop Questions:
1. How is your team embracing technology?
2. What needs to change within your organization to better accommodate a multi-generation workforce?
View Innovation Webinars
Featured Insights
Accelerated Outsourcing
Employee outsourcing is prioritized to enhance efficiency
Implications - Companies are increasingly accessing online platforms through which they're able to outsource tasks and roles that they traditionally kept within internal teams. Such efforts have the benefit of being more cost and time-efficient, opening up space for brands to work with a more diverse range of professionals, while also broadening opportunities for freelancers.
Workshop Question - In what area could your brand use the help of outsourced employees?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Reskilling Workers
Brands help retrain out-of-work individuals amid the COVID-19 pandemic
Trend - In the wake of the COVID-19 pandemic, brands and governments are launching free initiatives to connect out of work individuals with retraining opportunities to find new job opportunities. These include scholarships, digital courses, and seminars.
Workshop Question - How is your brand supporting struggling customers?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alleviated Search
New platforms & initiatives are assisting job-seekers with accessibility
Trend - Recognizing the difficulty of finding a job and the intimidation that some consumers experience when reaching out to recruiters, brands are launching platforms and initiatives to help alleviate stressful formalities and facilitate a better connection with potential offers.
Workshop Question - How can your brand support consumers in their job-search?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Increased Output
Video conferencing platforms are offering more service diversity to consumers
Trend - Brands are optimizing video conferencing platforms and tools to deliver increased effectiveness to users. These new features strengthen the experience by enabling increased and diverse output—from podcasts to digitized minutes.
Workshop Question - How can your brand increase the productivity of consumers at home?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Support
Platforms arise that better connect managers and remote employees
Trend - The adjustment period for employees who are now working remotely indefinitely has resulted in the increased use and availability of platforms that aim to simplify the employee-manager relationship. These platforms have various functions, and allow managers to track performance as well as better communicate with their direct reports.
Workshop Question - How is your brand prioritizing productive communication among its employees?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Interview
Companies are developing digital platforms to make interviews more accessible
Trend - The hiring process can be tedious, and companies are developing platforms in the digital space that make virtual interviews simpler. These emerging mediums are increasingly relevant as many brands have turned almost entirely virtual in the way they conduct business.
Workshop Question - How can your company develop more accessible experiences for consumers?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Self-Service Ads
Platforms are making it easier to create and manage mobile ads
Trend - Mobile platforms are making it increasingly easy to place and manage ads through new tools and self-service systems. This empowers organizations to create high-level content, without the need to spend significant resources producing an ad. The B2B solution allows more companies to advertise to large numbers of viewers.
Workshop Question - How can your organization benefit from increased visibility with younger consumers?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
P2P Support
Peer-to-peer support becomes a lifeline for communities overcoming COVID-19
Trend - Individuals are looking for ways to help others amidst the COVID-19 pandemic, and brands are increasingly offering tools and resources that facilitate supportive interactions between people and communities.
Workshop Question - How is your brand facilitating community support at this time?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtualized Onboarding
Brands are using technology to take onboarding into the virtual realm
Trend - Brands are leveraging technology to streamline the onboarding process for freelancers, remote employees, and even clients. By bringing tasks like this online, employers are capable of facilitating a more supportive environment for all types of workers, particularly those who are new to the company.
Workshop Question - How could your brand utilize digital technology for the benefit of your employees?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Morale Analysis
Morale programs analyze online conversations to spot areas of improvement
Trend - Employers are taking advantage of new technologies in employee-tracking technology by using platforms that detect morale issues in online conversations and habits. By analyzing culture in this way, employers are able to change internal issues and boost morale and productivity in office.
Workshop Question - How could your brand prioritize employee morale?
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Volunteer Matchmaking
Volunteering is streamlined through efficient apps & platforms
Trend - As new generations seek out ways to give back, methods of volunteering are adapting to be more inclusive of modern technology, lifestyle habits and overall convenience. From mobile apps that streamline the sign-up process to matchmaking-inspired platforms that pair users with cause, these services help redefine the act of volunteering.
Workshop Question - How might you encourage your consumers or audiences to give back? How could you potentially gamify the process?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends