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eLearning > Culture > Work Culture > Module 1 / 5

Intro to Work Culture

Instructor: Jaime Neely
Work Culture
Download the Work Culture Trend Report
The working world is evolving at an unprecedented pace and creating an innovative work culture is becoming top priority for organizations all over the world. Trend Hunter's Chief Culture Officer, Jaime Neely, introduces the concept of company culture and outlines the ever-increasing connection between culture and a company's ability to innovate. To enable companies to focus in on their own team cultures, she introduces Trend Hunter's framework on the 4 Es of Modern Work Culture.

The framework is inspired by research gathered from tens of thousands of professionals all over the world who participated in Trend Hunter's Innovation Assessment. Jaime introduces how technology, a younger workforce, the prioritization of work-life balance and diversity are shaping the future of work.
Related Trend Report: Work Culture
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Insights by Trend Hunter AI
Permanent Remote Work
Brands are allowing employees to continue remote work post-pandemic
Trend - Amid the COVID-19 pandemic, many brands have been forced to quickly implement a work-from-home policy to help prevent the spread of the virus. Many found the shift to remote work to be without issue—with productivity and profits remaining the same. As a result, brands are implementing permanent work from home strategy, even post-pandemic.
Workshop Question - How could your company provide consumers with flexibility in times of uncertainty?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virus-Safe Workspace
Brands are launching social distancing office concepts to keep employees safe
Trend - The COVID-19 pandemic is reshaping the way society functions, with the concept of work having been drastically altered. Brands are creating custom concepts of what the future of work will look like including separating workspaces by 6 feet, implementing walkway directions to avoid congestion, limiting shared workplaces, and increasing sanitization.
Workshop Question - How can your brand make your customers feel safe post-pandemic?
9.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nursing Accommodation
Companies accommodate mothers who have to breastfeed their infants
Trend - Whether in the office or in public spaces that don’t typically offer privacy, accommodating spaces for mothers to breastfeed their children are on the rise as brands recognize the importance of women needing flexibility when it comes to caring for their children.
Workshop Question - What are some macro and micro ways that your brand could better accommodate the needs of women?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Culture
Companies utilize tech and services to be more inclusive toward remote employees
Trend - Work culture is important to companies as it creates a sense of belonging for employees, contributing to their wellbeing and loyalty. As remote workers and freelancers increase in numbers, many businesses search for ways to expand their culture beyond the constraints of the office building through technology and third-party services.
Workshop Question - What technology can you embrace in your business model to make remote employees feel more included?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Psychological Backing
Apps that focus on personal and professional streamlining utilize psychology
Trend - Whether used to enhance personal well-being, physical health or professional improvements—apps that are able to use the fundamental principles of psychology to analyze and offer best results are increasingly popular among consumers.
Workshop Question - How could your brand better streamline the responsibilities of its customers or employees?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Morale Analysis
Morale programs analyze online conversations to spot areas of improvement
Trend - Employers are taking advantage of new technologies in employee-tracking technology by using platforms that detect morale issues in online conversations and habits. By analyzing culture in this way, employers are able to change internal issues and boost morale and productivity in office.
Workshop Question - How could your brand prioritize employee morale?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Diversified Internal
Big brands promote consumer-facing initiatives to highlight office diversity
Trend - Increasingly, bigger consumer-facing brands are unveiling initiatives that highlight inclusive office culture and diverse hiring practices. This speaks to the need for companies to attract top talent by leaning into diversity and inclusivity. This also signals the fact that consumers expect that the brands they love will align with their values not just for marketing purposes, but also in internal processes.
Workshop Question - How do the internal hiring processes for your company impact your overall brand identity?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Meme Marketing
Brands focus on memes to better connect to younger audiences
Trend - Brands are integrating memes and online references to eject both humor and cultural relevance. More than just a humorous afterthought, these marketing campaigns are integrating meme culture in a way that more closely ties and links back to the brand itself, creating a more authentic reference.
Workshop Question - How can your brand utilize elements of pop culture to better communicate with your consumers?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Podded Office
Open office spaces incorporate tiny booths for quiet work or rest
Implications - The lack of privacy in open office spaces has been shown to decrease productivity and focus, but the lower costs associated with such spaces still make them an appealing option for most small and medium-sized businesses. As a result, brands are creating small sound-proofed booths that most open office spaces would have room for, and that allow some privacy for people looking to work without interruption. Such spaces allow for brands to employ the benefits of both open offices, and the more enclosed working areas that traditional offices allow.
Workshop Question - How could your brand enhance productivity by making its employees more comfortable?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Meme Realism
Brands adopt memes and jokes into actual product lines and marketing campaigns
Implications - As meme culture continues to be an important part of the lifestyle habits of cohorts like Gen Z, brands are taking note and adapting those cultural references into real-world campaigns and product lines. Meme culture, and the satirical method of communication and humor that embodies it, is something that has become so frequently shared that it’s become it’s own form of communication. As such, brands are taking what was once only online humor and using it for inspiration for clothing lines and marketing campaigns. This showcases a desire from brands to not only connect with younger generations, but also tap into actual lifestyle habits of their consumers to create a more authentic brand experience.
Workshop Question - How can your brand integrate the cultural habits of your core consumers into your products and services?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends