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eLearning > Culture > Work Culture > Module 3 / 5

Engagement

Instructor: Jaime Neely
Future of Business
Download the Future of Business Trend Report
In this module, we take a look at the ever-increasing connection between innovation and employee engagement. Research from Trend Hunter's Innovation Assessment and additional global studies point to incredibly low employee engagement levels. For decades, employers have viewed their relationships with their employees as simply transactional, but today's younger workforce has different expectations. Modern employees expect more open communication, more autonomy and more opportunity to make an impact within their organization.

This module explores how you can increase innovation and engagement by focusing on transparent communication and giving employees the opportunity to make a significant impact within their role. The modern employee needs to feel connected to what they're doing to truly be engaged.
Related Trend Report: Future of Business
Workshop Questions:
1. What digital tools could help fill the gaps between your peers, direct reports & managers?
2. How can you make your work culture more entrepreneurial?
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Featured Insights
Employee Check-In
Digital touch-points increase productivity and boost morale
Implications - As increased touch-points with employees can prevent disquietude and lead to improved performance and motivation, busy employers look for streamlined tools that can help them gage the temperature of their team without taking up too much time. Through digital check-ins, bosses can keep tabs on how employees are feeling and performing, and are able to adjust accordingly, without employees feeling micromanaged.
Workshop Question - In regards to office culture, how does your team remain motivated? Is there a new system you could implement to gamify day-to-day productivity?
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Remote Engagement
New tools are helping businesses facilitate team-building exercises and rewards
Trend - Different tools are being deployed to help companies facilitate a meaningful connection between remote employees. Whether it is grabbing a virtual coffee with peers, enjoying multi-player games as a team, or simply rewarding someone for a job well-done, these types of tools assist in the facilitation of a healthy and engaging work environment for all.
Workshop Question - How might you facilitate your team's remote culture?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alternative Meeting
Remote meeting platforms are adapted with unique capabilities and formats
Trend - Brands are offering virtual platforms for team meetings that turn the traditional (in-person or online) meeting on its head. Varying formats like ongoing conversational "meetings" or virtual visualizations of office plans provide interpersonal and departmental collaboration, without employees being in the same physical space.
Workshop Question - How does your brand empower its customers to tackle challenges?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtualized Onboarding
Brands are using technology to take onboarding into the virtual realm
Trend - Brands are leveraging technology to streamline the onboarding process for freelancers, remote employees, and even clients. By bringing tasks like this online, employers are capable of facilitating a more supportive environment for all types of workers, particularly those who are new to the company.
Workshop Question - How could your brand utilize digital technology for the benefit of your employees?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Culture
Companies utilize tech and services to be more inclusive toward remote employees
Trend - Work culture is important to companies as it creates a sense of belonging for employees, contributing to their wellbeing and loyalty. As remote workers and freelancers increase in numbers, many businesses search for ways to expand their culture beyond the constraints of the office building through technology and third-party services.
Workshop Question - What technology can you embrace in your business model to make remote employees feel more included?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Psychological Backing
Apps that focus on personal and professional streamlining utilize psychology
Trend - Whether used to enhance personal well-being, physical health or professional improvements—apps that are able to use the fundamental principles of psychology to analyze and offer best results are increasingly popular among consumers.
Workshop Question - How could your brand better streamline the responsibilities of its customers or employees?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Morale Analysis
Morale programs analyze online conversations to spot areas of improvement
Trend - Employers are taking advantage of new technologies in employee-tracking technology by using platforms that detect morale issues in online conversations and habits. By analyzing culture in this way, employers are able to change internal issues and boost morale and productivity in office.
Workshop Question - How could your brand prioritize employee morale?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dynamic Coaching
Customer "coaching" becomes commonplace in a variety of industries
Trend - Apps, products, and services that actively coach individuals are no longer relegated to fitness alone. Today, brands in a wide range of industries are offering access to both tech and human-sourced coaching that enhances one's skills or speeds up the process of goal-meeting.
Workshop Question - Conceptualize an on-brand coaching system that your brand could offer its customers.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Perk
Employers adapt workplace benefits to better cater to mental health and happiness
Implications - As mental health and emotional well-being become greater elements of priority for consumers, employers are taking note and integrating more standard practices that speak to their employee's happiness. Focusing on benefits and perks specifically, employees are going beyond mere trips, vacations or bonuses to create programs and practices that elicit improved mental health and enjoyment. Whether it be a point system to help improve sleep or the focus on pets to create a more engaging environment, businesses are more willing to stray outside of their day-to-day business specs and practices to create incentives for their workers that are more aligned to their well-being. Such tactics speak to the shift in workplace culture toward a much more collaborative, open and health-centric environment.
Workshop Question - How can you better tap into the desires and habits of your employees? What could you offer or integrate into the workplace to better satiate a desire for mindfulness and relaxation?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accelerated Outsourcing
Employee outsourcing is prioritized to enhance efficiency
Implications - Companies are increasingly accessing online platforms through which they're able to outsource tasks and roles that they traditionally kept within internal teams. Such efforts have the benefit of being more cost and time-efficient, opening up space for brands to work with a more diverse range of professionals, while also broadening opportunities for freelancers.
Workshop Question - In what area could your brand use the help of outsourced employees?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Secondary Occupation
Millennials and Gen Z use different platforms to balance their various jobs
Implications - With Millennials being much more likely to have multiple jobs than the generations that precede them, they're turning to a variety of resources that help them organize their work, schedules, and money. This shift is not simply a result of financial need, but of the oft-unrecognized entrepreneurial tenacity of this generation, with brands meeting them halfway by helping them curate the experiences they'd like in their professional lives.
Workshop Question - How could your brand create more seamless experiences to ease the life of its consumers?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends