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eLearning > Culture > Work Culture > Module 4 / 5

Experience

Instructor: Jaime Neely
Digital Engagement
Download the Digital Engagement Trend Report
This module examines the emerging and ever-changing expectations related to the modern employee experience. Many employees today are looking to get more than just a paycheck out of their job. They are looking more deliberately for ways to accelerate their personal and professional growth and leaning into the support of their colleagues and managers. Work is no longer perceived to be a space in which you're stuck for 8 hours of the day; employees are forging authentic relationships and proactively collaborating with one another.

Work-life balance and what that means to modern employees is also explored in this module. Professionals today are pushing for more flexibility and freedom when it comes to getting their work done, especially with increased access to new technologies and methods to stay connected. Flexibility plays a key role in creating a positive work environment, in which employees feel motivated. Lastly, we examine the growing importance of employee recognition and how this influences employee retention.
Related Trend Report: Digital Engagement
Workshop Questions:
1. On a scale of 1-5, rate your relationships at work. What would you change?
2. How can you behave more like a coach vs. a manager?
Access Advisory Services
Featured Insights
Repayment-Based Benefit
Companies support employees by contributing to their student loans
Implications - For companies trying to lure and retain Millennial employees, student loan repayment benefits are topical efforts that have the opportunity to encourage loyalty. This creative benefit strategy challenges the workplace stereotype that Millennials are less concerned with money and are more enticed by lifestyle-based perks. As the high cost of replacing fickle Millennial workers remains a consideration for employers and the average repayment balance for graduates continues to rise, efforts like this serve as an effective retention strategy by aligning the values of the employer and employee.
Workshop Question - How could your brand establish more effective retention strategies for its Millennial employees?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Insights by Trend Hunter AI
Remote Engagement
New tools are helping businesses facilitate team-building exercises and rewards
Trend - Different tools are being deployed to help companies facilitate a meaningful connection between remote employees. Whether it is grabbing a virtual coffee with peers, enjoying multi-player games as a team, or simply rewarding someone for a job well-done, these types of tools assist in the facilitation of a healthy and engaging work environment for all.
Workshop Question - How might you facilitate your team's remote culture?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Celebritized Employee
The traditional brand influencer is replaced by brand advocating employees
Trend - In an attempt to move beyond influencer marketing while still retaining a sense of authenticity, brands are placing their everyday employees front-and-center. The celebritization of regular brand employees can be seen everywhere from marketing to media.
Workshop Question - How could you better leverage team members at all levels of the business?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Emergency Support
Brands offer financial support for those affected by the COVID-19 outbreak
Trend - With the economic fallout that's come from the COVID-19 outbreak, some brands are looking to financially support their employees, other businesses, or people affected in general. At a time when lay-offs and social distancing are affecting so many, the effort of a handful of brands to help others sets a precedent for how successful businesses can contribute in uncertain times.
Workshop Question - How is your brand offering support to employees and customers at this time?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Outsourced Sustainability
Brands are more transparent with sustainability training for employees
Trend - Brands are more openly calling attention to the sustainability training they provide for their employees and suppliers. These educational initiatives are largely outsourced, as corporate entities choose to rely on eco professionals for optimal success and up-to-date information.
Workshop Question - How might you introduce or update sustainability training for your employees?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Culture
Companies utilize tech and services to be more inclusive toward remote employees
Trend - Work culture is important to companies as it creates a sense of belonging for employees, contributing to their wellbeing and loyalty. As remote workers and freelancers increase in numbers, many businesses search for ways to expand their culture beyond the constraints of the office building through technology and third-party services.
Workshop Question - What technology can you embrace in your business model to make remote employees feel more included?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Morale Analysis
Morale programs analyze online conversations to spot areas of improvement
Trend - Employers are taking advantage of new technologies in employee-tracking technology by using platforms that detect morale issues in online conversations and habits. By analyzing culture in this way, employers are able to change internal issues and boost morale and productivity in office.
Workshop Question - How could your brand prioritize employee morale?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Parental Perk
Employer parental benefits mitigate the impact of the 'motherhood penalty'
Trend - While reaching pay equity for workers remains a complicated and nuanced issue, some businesses are offering their employees benefits that aim to mitigate the impact of loss of income that one often experiences when becoming a mother, which is also known as the 'motherhood penalty.'
Workshop Question - How do your company practices impact society as a whole and how can you change this for the better?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Familial Workplace
As Gen X enters leadership positions, workplaces become more family-centric
Trend - Older members of Generation X–a.k.a, Gen XS–are family-focused. At the same time, this generation has many financial responsibilities that require dedication to the workplace as well. This makes work/life balance a point of tension; however, as this generation enters leadership positions in the workforce, they're able to enact changes that are conducive to family-centric work cultures.
Workshop Question - What could change about your corporate culture to become more family-centric?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Perk
Employers adapt workplace benefits to better cater to mental health and happiness
Implications - As mental health and emotional well-being become greater elements of priority for consumers, employers are taking note and integrating more standard practices that speak to their employee's happiness. Focusing on benefits and perks specifically, employees are going beyond mere trips, vacations or bonuses to create programs and practices that elicit improved mental health and enjoyment. Whether it be a point system to help improve sleep or the focus on pets to create a more engaging environment, businesses are more willing to stray outside of their day-to-day business specs and practices to create incentives for their workers that are more aligned to their well-being. Such tactics speak to the shift in workplace culture toward a much more collaborative, open and health-centric environment.
Workshop Question - How can you better tap into the desires and habits of your employees? What could you offer or integrate into the workplace to better satiate a desire for mindfulness and relaxation?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindfulness Mandate
Companies invest in mindfulness to support a more effective workforce
Implications - As consumers' interest and investment in the wellness movement rages on, employers are taking note of the benefits of practices like mindfulness and facilitating employees' growth toward a more present life. By integrating employee programs related to mindfulness and investing in spaces where employees can meditate, employers not only reap the benefits related to the optics of such a switch, but gain a more engaged, effective workforce as well.
Workshop Question - How could your company better support its employees' mental health?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends