Social media platforms have a wide influence that makes them perfect for introducing a concept or launching a new product.
Social media is a great way of solidifying your brand identity, connecting with your consumers and establishing an online presence. Customers appreciate brands who are active on social media because it is a way to ensure transparency and authenticity.
There are also plenty of ways to get creative with social media. Take, for instance, the way Topshop Unique chose to unveil its Fall 2014 collection. The brand live-streamed the show in an immersive visual experience for a select few customers. Users had the opportunity to become involved by tweeting #topshopgoesvirtual on Instagram. This example showcases how accessible social media can really be.
82 Social Media Platform Examples
From Immersive Virtual Fashion Shows to Busty Seatbelt Campaigns:
Vasiliki Marapas — Oct 7, 2014 — Marketing
80
Social Media Lingerie Ads
The Miss Crofton Snapchat Campaign Adopts a Racy Message
79
Photoshopped Abuse Awareness Campaigns
This Twitter Campaign Was Inspired by the Ray Rice Scandal
78
Skivvy Selfie Campaigns
The 'My Calvins' Campaign Features Tons of Celebs in CK Underwear
77
Sensual Hashtag Fashion Ads
The Calvin Klein Underwear Fall 2014 Campaign Stars Lara Stone
76
Creepy Emoticon Campaigns
Innocence en Danger Uses Unnerving Human Emojis for Ad Campaign
75
Hunger-Fighting Campaigns
India's Rice Bucket Challenge Immediately Helps the Hungry
74
Bold Lipstick Cancer Campaigns
The Red Lippy Project Raises Awareness on Cervical Cancer
73
Global Selfie Photomosaics
NASA's 'Global Selfie' Comprises 36,000 Selfies from Around the World
72
Flavorful Social Media Campaigns
Tabasco's Twitter Interactions Spiced Up Complaints of #notaste
71
Pop Star Cosmetic Campaigns
Katy Perry's New COVERGIRL Collection is 'InstaGLAM'
70
Social Free Speech Campaigns
Freedom of Tweets Combats the Shutdown of Twitter in Turkey
69
Male Feminists Hashtags
All Men Can is Spawned From a Popular and Empowering Social Media Campaign
68
Digitized Tradition Campaigns
Kyivstar's Facebook Social Campaign Celebrates Vyshyvanka Day
67
Interactive Insta-Magazines
Mazda Canada Uses Instagram for Creative Social Media Marketing
66
Social Media Presentation Techniques
The Social Good Summit Extends Conversation Using #2030NOW
65
Social Homeless Campaigns
Vinzirast's Homeless Social Media Campaign Shares Struggles in Real Time
64
Social Modeling Campaigns
GapKids' Social Media Casting Call Wants to Turn Your Kids into Models
63
Prideful Cereal Campaigns
Lucky Charms' Lucky to Be Campaign Encourages Uniqueness & Pride
62
Expanding Language Campaigns
Offering Facebook in Guarani Helped TIGO Mobile Boost Business
61
Provocative Social Campaigns
The Unzipped Truth Puts Spray Paint Questions on the Streets of NYC
60
Fictional Internship Campaigns
The Fifty Shades of Grey App is Hiring for Grey Enterprises
59
Cup-Unlocking Campaigns
This Campaign Challenged Fans to Free a Chained Up Nescafe Red Mug
58
Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
57
Fill-in-the-Blank Book Campaigns
Social Book Participants Could Be Credited in Pharell's New Book
56
Disappearing Friend Campaigns
WWF's Last 55 on Facebook Simulates the Decline in Maui's Dolphins
55
Edible Cake Billboards
Mr Kipling Shows That 'Life is Better with Cake' by Sharing a Sweet Ad
54
Lookalike Language Campaigns
Britanico Sent People LinkedIn Requests from English-Speaking Clones
53
Political Matchmaking Campaigns
Ontario Libertarian's Political Campaign Courted Voters on Tinder
52
Gamified Social Accounts
Adidas' Social Media Campaign Turns Instagram into a Game
51
Politically Fueled Selfies
Tragic Selfie Leads to Lebanon's #Notamartyr Selfie Protest
50
Secretive Coffee Campaigns
Starbucks' Pumpkin Spice Latte Campaign Lets You Get a PSL Early
49
Social Blood Donation Campaigns
WHO's Blood Donation Campaign Encourages Social Sharing
48
Loyalty-Testing Burger Campaigns
This Unusual Burger King Facebook Campaign Intended to Lose Fans
47
Gigantic Airport Selfie Campaigns
The Aeroports De Paris Will Display Selfies on Its Terminal Face
46
Inspiring Invention Campaigns
GE & Jimmy Fallon's #SomeoneShouldInvent is Both Silly & Serious
45
Viral Virus Hashtag Campaigns
The #FactsOnEbola & #EbolaFacts Hashtags Offer Information on Ebola
44
Nail-Painting Awareness Projects
The Red Thumb Reminder Halts Texting & Driving with a Finger
43
Crowdsourced Rescue Mission Websites
This Website Lets Volunteers Help Locate a Missing Airline
42
Insta-Fashion Campaigns
Project Runway's Instagram Marketing Campaign Involves Fans & Contestants
41
Sports Star Chat Campaigns
Heineken Invited Fans to Virtually Share the Sofa with a UEFA Champion
40
Immersive Beer Campaigns
Heineken's 'The Guest of Honor' Production is Designed to Go Viral
39
TV Script Twitter Campaigns
The TNT Twitter Campaign for Mob City Gives us a Taste of the Show
38
Activist App Campaigns
Amnesty International's Report Without Fear Campaign Utilizes Snapchat
37
Immersive Virtual Fashion Shows
Topshop Unique Fall 2014 Fashion Will Be Virtually Presented
36
Inclusive Internet Initiatives
Facebook is Launching a Free WiFi Program for Students in NC
35
Surprising Photo Booths
Kinder Surprise's Chocolate Promotion Captures Unexpected Delight
34
Catalog-Sharing Campaigns
The IKEA Social Catalogue Campaign Had Its Fans Digitize Pages
33
Realtime Hot Spot Campaigns
Heineken's @Wherenext Social Campaign Locates Happening Nightlife
32
Planetwide Selfie Campaigns
For Earth Day 2014, NASA is Helping the Earth Take a Selfie from Space
31
Busty Seatbelt Campaigns
The Romanian Auto Club Encourages Seat Belt Safety with Selfies
30
Flirty Motel Campaigns
This Interactive Turquesa Motel Ad Flirts with Prospective Guests on Tinder
29
Tweeting Bookmarks
Penguin Books' Reading Campaign Serves as a Reminder to Read
28
Selfie Addiction Campaigns
Save Yourselfie Cracks Down on People Who Are Addicted to Selfies
27
Personified Chocolate Campaigns
Schaffen Berger's Chocolate Ad Campaign is Packed with Personality
26
All-Purpose Denim Campaigns
Mark's Jean's Campaign Touts Denim as the Go-To Pants for Men
25
Workout Selfie Marketing Campaigns
The Friskis and Svettis Gym Franchise Shows the Selfie Sells
24
Poverty-Violence Awareness Campaigns
The 'Locust Effect' Highlights Violence Against the Poor
23
Crazy Crowdsourced Songs
The Male Music Festival Gets You Write Your Own Verse
22
Bold HIV Awareness Campaigns
This Interactive Online Campaign Encourages Open Conversations on HIV
21
Romantic Hashtag Campaigns
The #findkatie Tag Helped a Man Track Down a Woman He Met On a Plane
20
Auto-Reply Sports Campaigns
The Puma Forever Faster Campaign Eggs on Troublemakers
19
Sneaky Tweet-Revealed Ads
These Ads for the Isabel Marant H&M Collection Cleverly Use Twitter
18
Social Automotive Flipbooks
This Acura Campaign is an Artistic Approach to Advertising on Twitter
17
Social Media Clean-Up Campaigns
Ajax Social Wipes Helps to Tidy Up Facebook and Twitter Feeds
16
Rebranded Lemonade Campaigns
Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name
15
Hunger Awareness Campaigns
Unicef's Food Photos Save Lives Campaign Shares on Food Shortages
14
Magical 10-Second Ads
Wokker's Newest Food Campaign is a Series of Quick, Illusion-Filled Ads
13
Dangerous Tweet Campaigns
Nao Foi Acidente's Drinking and Driving Campaign Uses Fake Criminals
12
Anti-Surveillance Christmas Videos
The NSA Is Coming to Town is a Satire of the Christmas Classic
11
Fragrant Mail Campaigns
This Facebook Tea Promotion Campaign Mails Out Letters & a Matching Scent
10
Superimposed Forgetfulness Campaigns
Alzheimer Nederland Used Facebook to Simulate Alzheimer's
9
Disappearing News Campaigns
Radikal's Campaign for Internet Censorship Sparked a Social Movement
8
Nostalgic Travel Campaigns
Expedia's 'Throw Me Back' Recreates #TBT Photos from Summers Past
7
Fictional King-Bashing Campaigns
HBO Invites Fans to Roast King Joffrey on Twitter and Facebook
6
Friendly Test Drive Campaigns
Toyota's 'Try My Hybrid' Put Fans at the Wheel of This Campaign
5
Posthumous Twitter Campaigns
This Social Health Campaign Features Tweets from Beyond the Grave
4
Crowdsourced Social Media Songs
This Massive Instagram Campaign Advertises the Nissan Juke
3
Data-Donating Initatives
The #4Good Campaign Lets Mobile Users Gift Their Unused Data to Charities
2
Tweet-Directed Tennis Matches
The BNP Paribas Bank Helped Tennis Players Train with Twitter
1
Amusing Auto Safety Campaigns
Instabomb by C4 Lounge Shows How to Avoid the Unexpected
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Location-Based Social Media Features
Instagram Map Connects Friends Who are Nearby One Another
Connection Platform Experiences
Facebook Debuts at Stagecoach to Target Younger Audiences
Group-Centric Social Media Platforms
Chatter Social Has Unveiled Its Version 2 Platform
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Content Planning Toolkits
Full Content Strategy Template Helps Organize Social Media Success
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Creator Community-Focused Platforms
Gap Inc. Has Introduced a New Centralized Program
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Creator-Focused Monetization Platforms
Headquarterz Bridges Social Media and OTT Distribution
AI-Powered 3D Avatars
AVATAi's Platform Creates Customizable Digital Brand Ambassadors
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Social Media Managers
Socialaize Automates Scheduling Cross-Posting And Performance Tracking
Closed-Loop Retail Media Networks
Sam’s Club connects ads directly to measurable sales outcomes
Digital Fan Engagement Platforms
Fambase's Platform is an Alternative to Traditional Social Media
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
AI Influencer Platforms
Statusphere Raised $18 Million to Scale Micro-Influencer Marketing
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
AI-Driven Wholesale Platforms
Hypedrop Validates, Designs and Develops Products in Six Weeks
Social Media Entertainment Apps
The Instagram Reels Fire TV App Turns Content into Entertainment
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Short Video Marketing
Viral Pulse Helps Businesses Generate Engaging Short Videos Quickly
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Curated Resale Experiences
Poshmark Blends Community Curation with Personalized Shopping
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Content Planner Tools
Social Media Content Planner Helps Users Plan And Post On Notion
Swiss-Engineered Virtual Presentation Systems
The ShowCase Caters to the Needs of Luxury Brands
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Feed-Style Reading Platforms
The Holdout Reimagines Reading Using A Social Media–Inspired Format
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Startup Networking Platforms
'Solution' Connects the Global Startup Ecosystem in One Digital Hub
Interactive Digital Humans
Beyond Presence Enables Real-Time Humanlike Video Agents at Scale
Content Creation Tools
AI Social Media Post Generator Creates Platform-Ready Content Fast
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
All-In-One Retailer Community Apps
Pacsun Debuts the PS Community Hub App
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Social Content Platforms
WiseContent Helps You Generate, Optimize, and Share Social Posts
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Virtual Influencer Creators
Optodolce Enables Easy Creation of Virtual Influencers for Marketing
Unified Social Management
Social Champ Simplifies Multi-Platform Posting & Analytics For Agencies
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
Agentic Video Platforms
D-ID Agentic Videos Enable Real-Time Interaction Within Content
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Social Video Intelligence Tools
Gain Actionable Brand Insights With Plot’s AI Video Analysis
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Pet Social Platforms
Bark Baee Builds A Dedicated Social Network For Pet Owners
Automated Content Management
BrandGhost Automates Social Media Scheduling And Content Remixing
Interactive Content Sharing
STIK App Lets Users Publish Content Directly On Physical Products
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Multimodal Social AIs
Meta’s Muse Spark Enables Image and Social Awareness
Performance Marketing Platforms
PebblePost Expanded into Connected Television Advertising
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Personalized Storytelling Platforms
Magical Children's Book Makes Kids the Heroes of Their Stories
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Club-Owned Digital Hubs
Arsenal Launches the Arsenal Media Platform
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
Plus-Size Fashion Marketplaces
Viva Voce Brings Together Online Shopping and Community
Brand Identity Analyzers
Identscope Analyzes Social Media Profiles To Reveal Brand Identity
Travel Discovery Platforms
Ready To Traveling Inspires Exploration With Curated Travel Ideas
Content Planning Tools
Notion Social Media Scheduler Helps Organize and Plan Posts Efficiently
AI-Powered Ad Platforms
FOX AdStudio Uses AI to Unify Audience Data and Campaign Performance
Purpose-Driven Brand Storytelling Platforms
Hellonation Has Debuted Its Edvertising Model
Community Travel Platforms
Discover Hidden Gems and Share Locations with TravelShare
Brand Asset Creators
Assets Generator Lets Users Create Social Media Images And Marketing Assets
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Startup Discovery Hubs
Launching.today Showcases New Projects from Entrepreneurs and Builders
Service-Backed Recommerce Platforms
Commonplace Launches Marketplace With Built-In Delivery
Community Experience Hubs
Gradual Brings Events, Content, and Conversations Into One Platform
Global Messaging Platforms
Borderless Lets Users Send and Read Messages Across the World
Social Media Growth Tools
PulseUp.top Simplifies Social Media Management & Business Opportunities
AI Community Growth
SocialOne Helps Acquire, Analyze, And Engage Members Across Social Platforms
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Focused Social Platforms
LastWeekend Prioritizes Sharing Moments With People Who Matter Most
Direct Journalism Platforms
Noosphere Connects Readers With Trusted Independent Journalists
Local Story Creators
Word oh Mouth Lets Users Share Experiences And Support Local Businesses
Agentic Marketing Platforms
Microsoft and Publicis Build AI-Driven Marketing Ecosystems
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Real-Time Social Chats
Threads introduces live group chats around major cultural events
Custom Social Platforms
Nightlight Offers Inclusive And Highly Custom Social Media Experiences
Unified Profile Previews
PreviewMyProfile Shows Cross-Platform Social Profiles Before You Publish
Internal Social Platforms
Mush Social Enables Private Communication And Engagement For Teams
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Creative Community Platforms
Folks Creates A Space For Product Makers To Share Ideas And Connect
Decentralized Social Websites
Surf Enables Creator-Owned Platforms
Agentic Marketing Platforms
Canva Integrates Simtheory and Ortto into Its Platform
Content Generation Platforms
Posts Copy Uses AI To Create Social Media And Business Content
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Ready-Made Brand Marketplaces
Brands Like These Sells One-Off, Agency-Quality Brand Kits
Sports Streaming Platforms
EvoSports Streaming Lets Users Capture And Share Live Sports Moments
Single Post Platforms
My One Post Lets Users Share One Meaningful Post At A Time
Community Engagement Platforms
Hivescout Helps You Find And Engage Your Audience Across Forums
Creative Home Campaigns
IKEA U.S. Launches its 'Dream the Possibilities' Platform
Launch Accountability Platforms
DeadlineHub Drives Exposure And Accountability For SaaS Launches
Audience Insight Hubs
Bluesky Analytics Helps Track Engagement and Schedule Posts Across Platforms
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Interactive Demo Platforms
Arcade Enables Fast Creation And Embedding Of Interactive Product Demos
Outdoor Lifestyle Brand Platforms
Merrell Launches the It Starts Outside Campaign
Digital Review Platforms
Digital Products Enables Simple Consumer Reviews & Brand Insights Online
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Brand Identity Studios
The Media Hous Builds Portfolios And Brands For Market Visibility
Link Showcase Platforms
Context Bio Lets Users Create Engaging Link In Bio Pages Quickly
Digital Sharing Platforms
Venture Vault Enables Innovators to Share Ideas and Collaborate
Entrepreneur Customer Platforms
Sickrate Helps Acquire Customers And Permanent Advertising Space
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
Community Engagement Platforms
Tchop Enables Businesses To Build And Own Online Communities
Video Repurposing Tools
Video To Social Converts Videos Into Optimized Content For Social Media
Social Content Platforms
Reel Rabbit Automates Content Creation To Grow App Engagement Organically
Media Exposure Platforms
PrBoost Delivers Scalable Brand Publicity Across Trusted News Sites
Event Branding Tools
Frame Me Lets Event Managers Share Branded Photos For Viral Marketing
Social Workplace Branding Tools
Soshial Helps You Build and Grow a Personal Brand on LinkedIn
Ad Creation Tools
Create.ad Generates Social Media Ads Directly From Product Links
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Social Diary Platforms
Truuze Social Networking App Blends Personal Journaling With Social Sharing
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Supportive Social Platforms
Suppgram Rewards Creators With Suppcoins for Meaningful Engagement
Social Streamlining Platforms
Statuz Simplifies Social Posting From Your Mac's Menu Bar Instantly
Creator Marketing Platforms
Affiliate Creatives Connects Businesses With Performance-Based Payouts
Social Scheduling Tools
Post Dance Social Media Scheduler Publishes Content Across Platforms
Influencer Collaboration Networks
Megaboarding Connects Brands And Influencers For Collaborations
Product Validation Platforms
Founder Odyssey Helps Validate Product Ideas With Customer Insights
Adaptive Notification Systems
YouTube Filters Push Alerts Based on Recent User Engagement