Social media platforms have a wide influence that makes them perfect for introducing a concept or launching a new product.
Social media is a great way of solidifying your brand identity, connecting with your consumers and establishing an online presence. Customers appreciate brands who are active on social media because it is a way to ensure transparency and authenticity.
There are also plenty of ways to get creative with social media. Take, for instance, the way Topshop Unique chose to unveil its Fall 2014 collection. The brand live-streamed the show in an immersive visual experience for a select few customers. Users had the opportunity to become involved by tweeting #topshopgoesvirtual on Instagram. This example showcases how accessible social media can really be.
82 Social Media Platform Examples
From Immersive Virtual Fashion Shows to Busty Seatbelt Campaigns:
Vasiliki Marapas — Oct 7, 2014 — Marketing
80
Social Media Lingerie Ads
The Miss Crofton Snapchat Campaign Adopts a Racy Message
79
Photoshopped Abuse Awareness Campaigns
This Twitter Campaign Was Inspired by the Ray Rice Scandal
78
Skivvy Selfie Campaigns
The 'My Calvins' Campaign Features Tons of Celebs in CK Underwear
77
Sensual Hashtag Fashion Ads
The Calvin Klein Underwear Fall 2014 Campaign Stars Lara Stone
76
Creepy Emoticon Campaigns
Innocence en Danger Uses Unnerving Human Emojis for Ad Campaign
75
Hunger-Fighting Campaigns
India's Rice Bucket Challenge Immediately Helps the Hungry
74
Bold Lipstick Cancer Campaigns
The Red Lippy Project Raises Awareness on Cervical Cancer
73
Global Selfie Photomosaics
NASA's 'Global Selfie' Comprises 36,000 Selfies from Around the World
72
Flavorful Social Media Campaigns
Tabasco's Twitter Interactions Spiced Up Complaints of #notaste
71
Pop Star Cosmetic Campaigns
Katy Perry's New COVERGIRL Collection is 'InstaGLAM'
70
Social Free Speech Campaigns
Freedom of Tweets Combats the Shutdown of Twitter in Turkey
69
Male Feminists Hashtags
All Men Can is Spawned From a Popular and Empowering Social Media Campaign
68
Digitized Tradition Campaigns
Kyivstar's Facebook Social Campaign Celebrates Vyshyvanka Day
67
Interactive Insta-Magazines
Mazda Canada Uses Instagram for Creative Social Media Marketing
66
Social Media Presentation Techniques
The Social Good Summit Extends Conversation Using #2030NOW
65
Social Homeless Campaigns
Vinzirast's Homeless Social Media Campaign Shares Struggles in Real Time
64
Social Modeling Campaigns
GapKids' Social Media Casting Call Wants to Turn Your Kids into Models
63
Prideful Cereal Campaigns
Lucky Charms' Lucky to Be Campaign Encourages Uniqueness & Pride
62
Expanding Language Campaigns
Offering Facebook in Guarani Helped TIGO Mobile Boost Business
61
Provocative Social Campaigns
The Unzipped Truth Puts Spray Paint Questions on the Streets of NYC
60
Fictional Internship Campaigns
The Fifty Shades of Grey App is Hiring for Grey Enterprises
59
Cup-Unlocking Campaigns
This Campaign Challenged Fans to Free a Chained Up Nescafe Red Mug
58
Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
57
Fill-in-the-Blank Book Campaigns
Social Book Participants Could Be Credited in Pharell's New Book
56
Disappearing Friend Campaigns
WWF's Last 55 on Facebook Simulates the Decline in Maui's Dolphins
55
Edible Cake Billboards
Mr Kipling Shows That 'Life is Better with Cake' by Sharing a Sweet Ad
54
Lookalike Language Campaigns
Britanico Sent People LinkedIn Requests from English-Speaking Clones
53
Political Matchmaking Campaigns
Ontario Libertarian's Political Campaign Courted Voters on Tinder
52
Gamified Social Accounts
Adidas' Social Media Campaign Turns Instagram into a Game
51
Politically Fueled Selfies
Tragic Selfie Leads to Lebanon's #Notamartyr Selfie Protest
50
Secretive Coffee Campaigns
Starbucks' Pumpkin Spice Latte Campaign Lets You Get a PSL Early
49
Social Blood Donation Campaigns
WHO's Blood Donation Campaign Encourages Social Sharing
48
Loyalty-Testing Burger Campaigns
This Unusual Burger King Facebook Campaign Intended to Lose Fans
47
Gigantic Airport Selfie Campaigns
The Aeroports De Paris Will Display Selfies on Its Terminal Face
46
Inspiring Invention Campaigns
GE & Jimmy Fallon's #SomeoneShouldInvent is Both Silly & Serious
45
Viral Virus Hashtag Campaigns
The #FactsOnEbola & #EbolaFacts Hashtags Offer Information on Ebola
44
Nail-Painting Awareness Projects
The Red Thumb Reminder Halts Texting & Driving with a Finger
43
Crowdsourced Rescue Mission Websites
This Website Lets Volunteers Help Locate a Missing Airline
42
Insta-Fashion Campaigns
Project Runway's Instagram Marketing Campaign Involves Fans & Contestants
41
Sports Star Chat Campaigns
Heineken Invited Fans to Virtually Share the Sofa with a UEFA Champion
40
Immersive Beer Campaigns
Heineken's 'The Guest of Honor' Production is Designed to Go Viral
39
TV Script Twitter Campaigns
The TNT Twitter Campaign for Mob City Gives us a Taste of the Show
38
Activist App Campaigns
Amnesty International's Report Without Fear Campaign Utilizes Snapchat
37
Immersive Virtual Fashion Shows
Topshop Unique Fall 2014 Fashion Will Be Virtually Presented
36
Inclusive Internet Initiatives
Facebook is Launching a Free WiFi Program for Students in NC
35
Surprising Photo Booths
Kinder Surprise's Chocolate Promotion Captures Unexpected Delight
34
Catalog-Sharing Campaigns
The IKEA Social Catalogue Campaign Had Its Fans Digitize Pages
33
Realtime Hot Spot Campaigns
Heineken's @Wherenext Social Campaign Locates Happening Nightlife
32
Busty Seatbelt Campaigns
The Romanian Auto Club Encourages Seat Belt Safety with Selfies
31
Planetwide Selfie Campaigns
For Earth Day 2014, NASA is Helping the Earth Take a Selfie from Space
30
Flirty Motel Campaigns
This Interactive Turquesa Motel Ad Flirts with Prospective Guests on Tinder
29
Tweeting Bookmarks
Penguin Books' Reading Campaign Serves as a Reminder to Read
28
Selfie Addiction Campaigns
Save Yourselfie Cracks Down on People Who Are Addicted to Selfies
27
Personified Chocolate Campaigns
Schaffen Berger's Chocolate Ad Campaign is Packed with Personality
26
All-Purpose Denim Campaigns
Mark's Jean's Campaign Touts Denim as the Go-To Pants for Men
25
Workout Selfie Marketing Campaigns
The Friskis and Svettis Gym Franchise Shows the Selfie Sells
24
Poverty-Violence Awareness Campaigns
The 'Locust Effect' Highlights Violence Against the Poor
23
Crazy Crowdsourced Songs
The Male Music Festival Gets You Write Your Own Verse
22
Bold HIV Awareness Campaigns
This Interactive Online Campaign Encourages Open Conversations on HIV
21
Romantic Hashtag Campaigns
The #findkatie Tag Helped a Man Track Down a Woman He Met On a Plane
20
Auto-Reply Sports Campaigns
The Puma Forever Faster Campaign Eggs on Troublemakers
19
Sneaky Tweet-Revealed Ads
These Ads for the Isabel Marant H&M Collection Cleverly Use Twitter
18
Social Automotive Flipbooks
This Acura Campaign is an Artistic Approach to Advertising on Twitter
17
Social Media Clean-Up Campaigns
Ajax Social Wipes Helps to Tidy Up Facebook and Twitter Feeds
16
Rebranded Lemonade Campaigns
Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name
15
Hunger Awareness Campaigns
Unicef's Food Photos Save Lives Campaign Shares on Food Shortages
14
Magical 10-Second Ads
Wokker's Newest Food Campaign is a Series of Quick, Illusion-Filled Ads
13
Dangerous Tweet Campaigns
Nao Foi Acidente's Drinking and Driving Campaign Uses Fake Criminals
12
Anti-Surveillance Christmas Videos
The NSA Is Coming to Town is a Satire of the Christmas Classic
11
Fragrant Mail Campaigns
This Facebook Tea Promotion Campaign Mails Out Letters & a Matching Scent
10
Superimposed Forgetfulness Campaigns
Alzheimer Nederland Used Facebook to Simulate Alzheimer's
9
Disappearing News Campaigns
Radikal's Campaign for Internet Censorship Sparked a Social Movement
8
Nostalgic Travel Campaigns
Expedia's 'Throw Me Back' Recreates #TBT Photos from Summers Past
7
Fictional King-Bashing Campaigns
HBO Invites Fans to Roast King Joffrey on Twitter and Facebook
6
Friendly Test Drive Campaigns
Toyota's 'Try My Hybrid' Put Fans at the Wheel of This Campaign
5
Posthumous Twitter Campaigns
This Social Health Campaign Features Tweets from Beyond the Grave
4
Crowdsourced Social Media Songs
This Massive Instagram Campaign Advertises the Nissan Juke
3
Data-Donating Initatives
The #4Good Campaign Lets Mobile Users Gift Their Unused Data to Charities
2
Tweet-Directed Tennis Matches
The BNP Paribas Bank Helped Tennis Players Train with Twitter
1
Amusing Auto Safety Campaigns
Instabomb by C4 Lounge Shows How to Avoid the Unexpected
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Youth-Focused Luxury Fashion Platforms
&Coach is a New Fashion Platform by Coach, Focused on Gen Z
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Content Planning Toolkits
Full Content Strategy Template Helps Organize Social Media Success
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Social Media Managers
Socialaize Automates Scheduling Cross-Posting And Performance Tracking
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
AI Influencer Platforms
Statusphere Raised $18 Million to Scale Micro-Influencer Marketing
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
Content-Driven Flagship Retail
GARAGE Builds an Immersive Flagship in New York's Flatiron District
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
AI-Driven Wholesale Platforms
Hypedrop Validates, Designs and Develops Products in Six Weeks
Hybrid Resale Platforms
StockX Adds Used Sneakers and Vintage Apparel to Its Platform
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Short Video Marketing
Viral Pulse Helps Businesses Generate Engaging Short Videos Quickly
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Luxury Retail Ecosystems
Exemplar Luxury Group Unites Three Luxury Retail Banners
Curated Resale Experiences
Poshmark Blends Community Curation with Personalized Shopping
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Content Planner Tools
Social Media Content Planner Helps Users Plan And Post On Notion
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Agentic Video Platforms
D-ID Agentic Videos Enable Real-Time Interaction Within Content
Swiss-Engineered Virtual Presentation Systems
The ShowCase Caters to the Needs of Luxury Brands
Agentic Shopping Platforms
Hey Savi Uses AI to Search, Compare and Buy Fashion
Mobile Retail Experiences
Duluth Trading Brings Apparel Shopping to Events with a Mobile Showroom
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Content Creation Tools
AI Social Media Post Generator Creates Platform-Ready Content Fast
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Interactive Convention Activations
LEGO SMART Play Transforms Comic-Con into Immersive Experiences
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Social Travel Booking Platforms
TikTok GO Turns Creator Travel Videos Into Bookable Trips
Pet Social Platforms
Bark Baee Builds A Dedicated Social Network For Pet Owners
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
Unified Social Management
Social Champ Simplifies Multi-Platform Posting & Analytics For Agencies
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
AI-Powered Ad Platforms
FOX AdStudio Uses AI to Unify Audience Data and Campaign Performance
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Social Media Management Platforms
Soshi Helps Brands Grow On X With An AI Social Media Manager
Multimodal Social AIs
Meta’s Muse Spark Enables Image and Social Awareness
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
Creator Monetization Platforms
Postion Helps Creators Grow Audiences And Earn Income
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Branding AI Communication Tools
Get Your Brand Voice Reveals How The World Perceives Your Brand
Social Media Simulators
PocketFans Creates Realistic Viral TikTok Live Simulations With AI
Creator-Led Beauty Commerce
Amazon India Combines Creator Content and Beauty Shopping
Club-Owned Digital Hubs
Arsenal Launches the Arsenal Media Platform
Cross-Platform Search Analytics
Google Tracks Instagram and TikTok Search Performance
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Participatory Brand Platforms
Crown Royal Builds a Community-Driven Cultural Platform
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
Circular Fashion Platforms
eBay Acquired Depop to Grow Its Fashion Resale Ecosystem
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
Social Media Marketing Platforms
MarketersClique Gives Marketers A Complete Hub To Grow Faster
Spatial Commerce Platforms
Curie Shop Brings Interactive Product Exploration To Sneaker Shopping
Visual Intelligence Platforms
Nfinite Helps Brands Optimize Product Pages Across Digital Shelves
Brand Asset Creators
Assets Generator Lets Users Create Social Media Images And Marketing Assets
AI PR Strategy Platforms
PressBeat Helps Businesses Turn Announcements Into Press Coverage
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Media-Focused Brand Pivots
Topgolf Media Networks Represents a New Venture
AI Ad Creative Platforms
Bestever Turns Advertising Data Into High-Performing Marketing Creatives
Agentic Marketing Platforms
Microsoft and Publicis Build AI-Driven Marketing Ecosystems
Creator-Led Live Commerce
AliExpress Uses Livestreams to Showcase Verified Brands
Global Messaging Platforms
Borderless Lets Users Send and Read Messages Across the World
Festival Exploration Platforms
Today's Festival Documents Global Cultural Celebrations
Professional Networking Platforms
SPILL Brings Cultural Conversations To Professional Networking
AI Community Growth
SocialOne Helps Acquire, Analyze, And Engage Members Across Social Platforms
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Focused Social Platforms
LastWeekend Prioritizes Sharing Moments With People Who Matter Most
Arena Beauty Activations
L'Oréal Brings Immersive Beauty Experiences to Europe's Largest Arena
Local Story Creators
Word oh Mouth Lets Users Share Experiences And Support Local Businesses
Omnichannel Retail Media Networks
Target's Roundel Expands Advertising Across Streaming and Stores
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Real-Time Social Chats
Threads introduces live group chats around major cultural events
Product Discovery Communities
MillionShip Turns Product Discovery Into A Playful Experiences
Internal Social Platforms
Mush Social Enables Private Communication And Engagement For Teams
In-Store Retail Media Networks
Raley's Expands Shopper Advertising Through Grocery TV
Decentralized Social Websites
Surf Enables Creator-Owned Platforms
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
In-Store Ad Networks
ISM Powers Programmatic Advertising Across Retail Locations
Service-Backed Recommerce Platforms
Commonplace Launches Marketplace With Built-In Delivery
Content Generation Platforms
Posts Copy Uses AI To Create Social Media And Business Content
Sports Community Platforms
Sports Social Connects Athletes And Gamers Through Local Events
Investor Social Platforms
Brolyz Creates A Financial Social Media Platform For Sharing Trades
Lead Generation Platforms
mention.click Helps Businesses Discover Customer Conversations
Community Engagement Platforms
Hivescout Helps You Find And Engage Your Audience Across Forums
Data-Led Brand Creation
AS Watson Builds Brands Using Shopper Insights and Loyalty Data
Creative Analytics Platforms
Superads Delivers AI Ad Insights Across Major Social Media Channels
Imagination Sharing Platforms
Dream Composer Lets You Turn Ideas Into Shared Creative 'Figments'
Audience Insight Hubs
Bluesky Analytics Helps Track Engagement and Schedule Posts Across Platforms
AI Marketing Platforms
Coso.ai Automates Branded Social Media Content Creation with AI
Outdoor Lifestyle Brand Platforms
Merrell Launches the It Starts Outside Campaign
Interactive Demo Platforms
Arcade Enables Fast Creation And Embedding Of Interactive Product Demos
Children's Development Platforms
Social Tales Creates Custom Stories To Support Emotional Learning
Experiential Brand Roles
Lagunitas Recruits a Beer Roadie for the Iron Maiden Tour
Social Media Design Tools
Graphionica Makes It Easy To Create Stylish Instagram Stories & Visuals
Social Media Outreach Tools
Howdy Helps Creators Send Personalised Instagram Messages At Scale
Brand Identity Studios
The Media Hous Builds Portfolios And Brands For Market Visibility
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Marketplace Showrooms
StockX Combines Shopping, Seller Services and Community Events in New York
In-Game Music Experiences
Toca Boca Integrates Music From Major Artists Into Gameplay
Creative Production Platforms
Mew Design Combines AI-Generated Design With Manual Creative Control
Media Intelligence Tools
Media Watcher Tracks Global News And Social Buzz In Real Time
Interactive Project Platforms
Community Aquarium Turns Projects Into Digital Fish For Discovery
Social Content Platforms
Reel Rabbit Automates Content Creation To Grow App Engagement Organically
Virtual Event Platforms
Evvve Turns Ideas Into Global Events And Communities In One Place
Retail Media Leadership Communities
RETHINK Retail Launches Executive Media in Retail Community
Idea Validation Platforms
The Idea Hub Transforms Early Concepts Into Actionable Business Insights
Media Exposure Platforms
PrBoost Delivers Scalable Brand Publicity Across Trusted News Sites
Event Branding Tools
Frame Me Lets Event Managers Share Branded Photos For Viral Marketing
Product Discovery Maker Communities
JustGotFound Helps Independent Products Reach New Audiences
Interactive Product Demos
LiveDemo Helps Teams Showcase Products Through Engaging Demonstrations
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Social Diary Platforms
Truuze Social Networking App Blends Personal Journaling With Social Sharing
Visual Product Discovery Platforms
VisualPH Helps Users Explore Product Launches Through Design
Social Media Management Tools
Schedpilot Automates Planning And Publishing Across Social Platforms
Event Memory Platforms
Media Vibes Makes Group Photo Collection Simple And Collaborative
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Creator Marketing Platforms
Affiliate Creatives Connects Businesses With Performance-Based Payouts
AI Social Media Agents
Olly Automates Social Engagement With Personalised AI-Powered Interactions