Social media platforms have a wide influence that makes them perfect for introducing a concept or launching a new product.
Social media is a great way of solidifying your brand identity, connecting with your consumers and establishing an online presence. Customers appreciate brands who are active on social media because it is a way to ensure transparency and authenticity.
There are also plenty of ways to get creative with social media. Take, for instance, the way Topshop Unique chose to unveil its Fall 2014 collection. The brand live-streamed the show in an immersive visual experience for a select few customers. Users had the opportunity to become involved by tweeting #topshopgoesvirtual on Instagram. This example showcases how accessible social media can really be.
82 Social Media Platform Examples
From Immersive Virtual Fashion Shows to Busty Seatbelt Campaigns:
Vasiliki Marapas — Oct 7, 2014 — Marketing
80
Social Media Lingerie Ads
The Miss Crofton Snapchat Campaign Adopts a Racy Message
79
Photoshopped Abuse Awareness Campaigns
This Twitter Campaign Was Inspired by the Ray Rice Scandal
78
Skivvy Selfie Campaigns
The 'My Calvins' Campaign Features Tons of Celebs in CK Underwear
77
Sensual Hashtag Fashion Ads
The Calvin Klein Underwear Fall 2014 Campaign Stars Lara Stone
76
Creepy Emoticon Campaigns
Innocence en Danger Uses Unnerving Human Emojis for Ad Campaign
75
Hunger-Fighting Campaigns
India's Rice Bucket Challenge Immediately Helps the Hungry
74
Bold Lipstick Cancer Campaigns
The Red Lippy Project Raises Awareness on Cervical Cancer
73
Global Selfie Photomosaics
NASA's 'Global Selfie' Comprises 36,000 Selfies from Around the World
72
Flavorful Social Media Campaigns
Tabasco's Twitter Interactions Spiced Up Complaints of #notaste
71
Pop Star Cosmetic Campaigns
Katy Perry's New COVERGIRL Collection is 'InstaGLAM'
70
Social Free Speech Campaigns
Freedom of Tweets Combats the Shutdown of Twitter in Turkey
69
Male Feminists Hashtags
All Men Can is Spawned From a Popular and Empowering Social Media Campaign
68
Digitized Tradition Campaigns
Kyivstar's Facebook Social Campaign Celebrates Vyshyvanka Day
67
Interactive Insta-Magazines
Mazda Canada Uses Instagram for Creative Social Media Marketing
66
Social Media Presentation Techniques
The Social Good Summit Extends Conversation Using #2030NOW
65
Social Homeless Campaigns
Vinzirast's Homeless Social Media Campaign Shares Struggles in Real Time
64
Social Modeling Campaigns
GapKids' Social Media Casting Call Wants to Turn Your Kids into Models
63
Prideful Cereal Campaigns
Lucky Charms' Lucky to Be Campaign Encourages Uniqueness & Pride
62
Expanding Language Campaigns
Offering Facebook in Guarani Helped TIGO Mobile Boost Business
61
Provocative Social Campaigns
The Unzipped Truth Puts Spray Paint Questions on the Streets of NYC
60
Fictional Internship Campaigns
The Fifty Shades of Grey App is Hiring for Grey Enterprises
59
Cup-Unlocking Campaigns
This Campaign Challenged Fans to Free a Chained Up Nescafe Red Mug
58
Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
57
Fill-in-the-Blank Book Campaigns
Social Book Participants Could Be Credited in Pharell's New Book
56
Disappearing Friend Campaigns
WWF's Last 55 on Facebook Simulates the Decline in Maui's Dolphins
55
Edible Cake Billboards
Mr Kipling Shows That 'Life is Better with Cake' by Sharing a Sweet Ad
54
Lookalike Language Campaigns
Britanico Sent People LinkedIn Requests from English-Speaking Clones
53
Political Matchmaking Campaigns
Ontario Libertarian's Political Campaign Courted Voters on Tinder
52
Gamified Social Accounts
Adidas' Social Media Campaign Turns Instagram into a Game
51
Politically Fueled Selfies
Tragic Selfie Leads to Lebanon's #Notamartyr Selfie Protest
50
Secretive Coffee Campaigns
Starbucks' Pumpkin Spice Latte Campaign Lets You Get a PSL Early
49
Social Blood Donation Campaigns
WHO's Blood Donation Campaign Encourages Social Sharing
48
Loyalty-Testing Burger Campaigns
This Unusual Burger King Facebook Campaign Intended to Lose Fans
47
Gigantic Airport Selfie Campaigns
The Aeroports De Paris Will Display Selfies on Its Terminal Face
46
Inspiring Invention Campaigns
GE & Jimmy Fallon's #SomeoneShouldInvent is Both Silly & Serious
45
Viral Virus Hashtag Campaigns
The #FactsOnEbola & #EbolaFacts Hashtags Offer Information on Ebola
44
Nail-Painting Awareness Projects
The Red Thumb Reminder Halts Texting & Driving with a Finger
43
Crowdsourced Rescue Mission Websites
This Website Lets Volunteers Help Locate a Missing Airline
42
Insta-Fashion Campaigns
Project Runway's Instagram Marketing Campaign Involves Fans & Contestants
41
Sports Star Chat Campaigns
Heineken Invited Fans to Virtually Share the Sofa with a UEFA Champion
40
Immersive Beer Campaigns
Heineken's 'The Guest of Honor' Production is Designed to Go Viral
39
TV Script Twitter Campaigns
The TNT Twitter Campaign for Mob City Gives us a Taste of the Show
38
Activist App Campaigns
Amnesty International's Report Without Fear Campaign Utilizes Snapchat
37
Immersive Virtual Fashion Shows
Topshop Unique Fall 2014 Fashion Will Be Virtually Presented
36
Inclusive Internet Initiatives
Facebook is Launching a Free WiFi Program for Students in NC
35
Surprising Photo Booths
Kinder Surprise's Chocolate Promotion Captures Unexpected Delight
34
Catalog-Sharing Campaigns
The IKEA Social Catalogue Campaign Had Its Fans Digitize Pages
33
Realtime Hot Spot Campaigns
Heineken's @Wherenext Social Campaign Locates Happening Nightlife
32
Planetwide Selfie Campaigns
For Earth Day 2014, NASA is Helping the Earth Take a Selfie from Space
31
Busty Seatbelt Campaigns
The Romanian Auto Club Encourages Seat Belt Safety with Selfies
30
Flirty Motel Campaigns
This Interactive Turquesa Motel Ad Flirts with Prospective Guests on Tinder
29
Tweeting Bookmarks
Penguin Books' Reading Campaign Serves as a Reminder to Read
28
Selfie Addiction Campaigns
Save Yourselfie Cracks Down on People Who Are Addicted to Selfies
27
Personified Chocolate Campaigns
Schaffen Berger's Chocolate Ad Campaign is Packed with Personality
26
All-Purpose Denim Campaigns
Mark's Jean's Campaign Touts Denim as the Go-To Pants for Men
25
Workout Selfie Marketing Campaigns
The Friskis and Svettis Gym Franchise Shows the Selfie Sells
24
Poverty-Violence Awareness Campaigns
The 'Locust Effect' Highlights Violence Against the Poor
23
Crazy Crowdsourced Songs
The Male Music Festival Gets You Write Your Own Verse
22
Bold HIV Awareness Campaigns
This Interactive Online Campaign Encourages Open Conversations on HIV
21
Romantic Hashtag Campaigns
The #findkatie Tag Helped a Man Track Down a Woman He Met On a Plane
20
Auto-Reply Sports Campaigns
The Puma Forever Faster Campaign Eggs on Troublemakers
19
Sneaky Tweet-Revealed Ads
These Ads for the Isabel Marant H&M Collection Cleverly Use Twitter
18
Social Automotive Flipbooks
This Acura Campaign is an Artistic Approach to Advertising on Twitter
17
Social Media Clean-Up Campaigns
Ajax Social Wipes Helps to Tidy Up Facebook and Twitter Feeds
16
Rebranded Lemonade Campaigns
Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name
15
Hunger Awareness Campaigns
Unicef's Food Photos Save Lives Campaign Shares on Food Shortages
14
Magical 10-Second Ads
Wokker's Newest Food Campaign is a Series of Quick, Illusion-Filled Ads
13
Dangerous Tweet Campaigns
Nao Foi Acidente's Drinking and Driving Campaign Uses Fake Criminals
12
Anti-Surveillance Christmas Videos
The NSA Is Coming to Town is a Satire of the Christmas Classic
11
Fragrant Mail Campaigns
This Facebook Tea Promotion Campaign Mails Out Letters & a Matching Scent
10
Superimposed Forgetfulness Campaigns
Alzheimer Nederland Used Facebook to Simulate Alzheimer's
9
Disappearing News Campaigns
Radikal's Campaign for Internet Censorship Sparked a Social Movement
8
Nostalgic Travel Campaigns
Expedia's 'Throw Me Back' Recreates #TBT Photos from Summers Past
7
Fictional King-Bashing Campaigns
HBO Invites Fans to Roast King Joffrey on Twitter and Facebook
6
Friendly Test Drive Campaigns
Toyota's 'Try My Hybrid' Put Fans at the Wheel of This Campaign
5
Posthumous Twitter Campaigns
This Social Health Campaign Features Tweets from Beyond the Grave
4
Crowdsourced Social Media Songs
This Massive Instagram Campaign Advertises the Nissan Juke
3
Data-Donating Initatives
The #4Good Campaign Lets Mobile Users Gift Their Unused Data to Charities
2
Tweet-Directed Tennis Matches
The BNP Paribas Bank Helped Tennis Players Train with Twitter
1
Amusing Auto Safety Campaigns
Instabomb by C4 Lounge Shows How to Avoid the Unexpected
Related Ideas
Photorealistic Virtual Models
StudioAvatars are Customizable Avatars for Brand Marketing
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
AI-Powered Marketing Services
Skai Offers Omnichannel Marketing Through One Login
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Interactive Virtual Meeting Platforms
Microsoft Mesh is a Hybrid Working Platform in Virtual Space
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
NFT Fashion Runways
Vivienne Tam AW23 Fused Physical & Digital Elements
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Free Content Creation Platforms
'Piggy' Raised $7.7 Million to Launch its Platform on ProductHunt
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
AI-Powered Virtual Influencers
Antelope is Making Virtual Influencers More Capable with AI Tech
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Inclusive Social VR Programs
Meta Invested in a Social VR Research Team Alongside Universities
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Model-Created Fashion Metaverses
Karlie Kloss' Fashion Klossette is a Virtual Fashion Destination
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Product Maker Launch Platforms
MicroLaunch Offers a Streamlined Avenue for Feedback
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Social Content Creator Platforms
The 'Marble' Social Media Manager Platform Offers Insights
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Minimalist Social Media Platforms
Bluesky is a Simple, Minimalist Social Media Platform
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
Publicly Available Social Medias
'Bluesky' is Now Open to All Users Without Invitation
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
Influencer CRM Platforms
The 'Influencer Hero' Influencer Management Software is All-in-One
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Audio Testimonials Solutions
Feedspace Revolutionizes Customer Feedback with Audio Testimonials
Content Creator Streaming Platforms
The 'Quench' Platform Offers Access to Exclusive Content
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Avatar-Supporting Social Features
Whatsapp Introduces Meta's Bitmoji-Style Avatars to its Platform
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Digital Music Hubs
Noise Stores an Artist's Important Links in One Space
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Content Repurposing Tools
This Tools Allows Users to Reimagine Materials Across Various Platforms
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Integrated Merchandise Media Platforms
OnlyFans Integrates Merchandise Shopping on its Platform
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Video-Based Hiring Platforms
The 'GoClip' Social Hiring Platform Lets User Upload Videos
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More