The May 2015 social media innovations reflect what is going on across a variety of platforms as well as how they impact branding, online marketing, consumer insights and communication overall.
Social apps are booming, connecting people in a variety of ways. This includes topics such as dating, gaming, music and the autistic community. Apps are also introducing new features that allow people to better document and share their experiences, from enhanced video to new emoticon designs.
When it comes to May 2015 social media campaigns, many brands are turning to the power of the crowd to establish authority. This can be seen with K-Swiss and Diplo's creative crowdsourced rebranding efforts as well as Everlane's Instagram-based transparency-encouraging brand ambassador program.
Social media features are also creeping their way into inanimate objects like vending machines and journals.
Top 65 Social Media Trends in May
From Virtual Doppelganger Apps to Outspoken Underwear Campaigns:
Alyson Wyers — May 31, 2015 — Social Media
65
Virtual Doppelganger Apps
The My Idol App Lets Users Create a Digital Version of Themselves
64
Free Vending Machines
Innovative Vending Solutions Encourages People to Tweet for Snacks
63
Bird Friendship Photography
Cameron Bloom Captures the Adorable Relationship Between Boy and Bird
62
Social Stylemaker Campaigns
Lord & Taylor Had 50 Fashion Influencers on Instagram Model a Dress
61
Tech-Inspired Honest Posters
Ajit Johnson Cleverly Depicts People's Dependence on Devices
60
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
59
Outspoken Underwear Campaigns
Brief Message Asks Men to Uncover Feelings About Male Violence
58
Body Confidence Social Campaigns
Drop The Plus Asks the Fashion Industry to Stop Saying Plus Size
57
Junk Food Photography
Chef Jacques Lamerde Turns Cheap Snacks into Gourmet Dishes
56
YouTuber Lifestyle Networks
Beauty Guru Michelle Phan Launches ICON Network with Endemol Beyond
55
Feline Photographer Collars
Whiskas Australia's Catstacam Lets Cats Share Images to Instagram
54
Virtual Wedding Ceremonies
The IKEA Online Wedding Lets You Plan and Hold Your Nuptials On the Web
53
Private Cloud-Free Networks
The Neobase is a Device That Acts as a Private Social Network
52
Smashing Cosmetic Campaigns
NARS' Social Media Beauty Campaign Had Fans Unveil a New Product Line
51
Crowdsourced Well-Being Apps
The Koko App Helps Fixes 'Bugs' in the Way People Think
50
Proximity-Based Dating Apps
'Happn' is a Dating App That Aims to Make Missed Connections History
49
Gamified Map Hacks
The Google Maps Pac-Man Cheat Transform the App into the Classic Game
48
Trip-Planning Social Networks
Yourope is a New Way to Plan Off-the-Beaten Path Travel Adventures
47
Beacon-Based Photo Apps
The Droppie App Uses Beacon Technology to Share Images Based on Location
46
Cinematic Super Hero Razors
Gillette Creates Themed Razors Based on Avengers Age of Ultron Movie
45
Retrospective Footwear Campaigns
Clarks' WhatsApp Marketing Campaign Shares Brand History
44
Printed Social Media Keepsakes
365 Days in Print Helps You Create a Beautiful Facebook Journal
43
Musical Expression Apps
The Musations App Wants Teens to Express How They Feel Through Music
42
Personalized Blog Tools
Collections Gives Recommendations Through Online Inspiration Boards
41
Sci-Fi Fandom Emojis
Twitter Has Released Star Wars Emojis to Coincide with the Film's Trailer
40
Cocktails-Only Dating Apps
The Rendeevoo App Wants to Be the Uber of Real Life Dates
39
Social Acquisition Tools
Needls Helps Small Businesses Generate Leads with Social Media
38
Fake Dating Apps
HYPEBEAST Plays Hilarious April Fool's Prank with HYPEBAE
37
Mobile Travel Journal Apps
The Start-Up Polarsteps is Revolutionizing the Way We Track our Travels
36
Social Design Competitions
Twitter UK's #PoweredByTweets Promotes Social Media and Design
35
Secretive Party Campaigns
Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
34
Fan Sportscaster Platforms
Rabble Invites Sports Enthusiasts to Broadcast Matches for Each Other
33
Personalized Emoticon Apps
The Memoji Keyboard Allows You to Send Animated Emojis of Yourself
32
Regional Rental Platforms
CanadaStays is the Largest Vacation Rental Site in Canada
31
Relatable Fitness Ads
Nike's Better For It Campaign Amusingly Addresses Negative Inner Thoughts
30
Friend-Making Brooches
Dorota Pankowska's Decorative Pin Uses a Poke to 'Add Friend'
29
Ephemeral Awareness Ads
UNICEF's Snapchat Campaign Sheds Light on Missing Childhoods in Nigeria
28
DIY Interactive Gaming Apps
Make it Kids Lets Children Create Their Own Imaginative Activities
27
Boozy Recipe Apps
The Highball App Enables Social Sharing of Cocktail Recipes
26
Spiritual Multimedia Subscriptions
Bethel.TV is an On-Demand Network for the Bethel Redding Church
25
Event-Notifying Features
Facebook Subscription Allows People to Follow Events Section of Fan Pages
24
GIF Search Engines
Hulu's 'The Perfect GIF' Makes It Easy to Find and Share Funny TV Moments
23
Standalone Messaging Apps
The Messenger for Mac App Lets OS X Users Facebook Chat Separately
22
Collaborative Video Apps
Facebook's Riff App Enhances the Social Aspect to Media Sharing
21
Interactive Virtual Lineups
The Virgin Mega App is a Hype Machine for Limited Releases
20
In-Store Customization Apps
The Urban Outfitters App Has Exclusive Offers and Insider Events
19
Heroic Donut Deals
Krispy Kreme Offers Free Treats for National Superhero Day Nominations
18
Collaborative Samurai Filmsets
YouTube Space Tokyo is Set Up as an Asian Action Production Studio
17
Social Travel Extensions
momoondo's ClickTwo Travel Increases the Ease of Online Travel Booking
16
Festival-Focused Video Sharing
These Snapchat Coachella Filters Create Concert-Branded Clips
15
Urban Night Light Apps
The Rudder App is Designed to Navigate a Well-Lit Path Home
14
Autism Community Apps
The Autism Village App Connects Families with ASD-Friendly Activities
13
Resourceful Vendor Meetups
Ebay in Person is a Series of Educational Networking Events for Sellers
12
Introvert Emoji Apps
Intojis Share Complex Emotions Through Illustrated Icons
11
Transparency-Encouraging Marketing
Everlane's Brand Ambassadors Instagram Interacts with Customers
10
Positivity Vending Machines
The Coke Tweet Machine Charges People Based on an Attitude Test
9
Highlighted Screenshot Apps
The OneShot App Lets You Color Important Quotes and Cite Sources
8
Filmic Adventure Campaigns
TSFF's Instagram Lets Users Direct Their Own Story in Silent Film
7
Gamified Social Apps
PicSlam Turns Instagram Posts from Friends into a Photo Quiz Game
6
Comedic Branded Webisodes
Schick's MsLabelled YouTube Web Series Targets Millennial Women
5
Iconic Marital Handbags
This Custom Olympia Le Tan Was a Wedding Gift to Kim Kardashian West
4
Creative Crowdsourced Rebrands
The New K-Swiss x Diplo Campaign is Seeking Creative Minds
3
Follower-Retaining Advice
This Infographic Offers Tips on How to Keep Followers on Social Media
2
Social Media Phonecalls
The Facebook Hello App Provides Names and Images of Any Incoming Callers
1
Sound Broadcasting Apps
Chhirp Lets You Share Short Audio Recordings on Twitter
Related Ideas
Virtual Doppelganger Apps
The My Idol App Lets Users Create a Digital Version of Themselves
Creating the Dream Island Experience
Trend Hunter Goes Behind the Scenes of #TheDreamIsland
Simple Velcro Sneakers
The Nike Free Socfly is Stylishly Easy to Slip On
Interactive Travel Agencies
The Addin Store Has Tourism Displays That Customize to Dream Vacations
Sci-Fi Sportswear Catalogs
Benji Peng's Athletic Menswear Range Blends Retro and Modern Elements
Free Vending Machines
Innovative Vending Solutions Encourages People to Tweet for Snacks
Giant Inflatable Shoeboxes
This Nike Air Max Day Shanghai Installation is a Towering Shoebox
Live Streamed Razor Unveilings
Gillette Introduces Avengers Razors Online & Offline Simultaneously
Branded Light Installations
The Adidas Supercolor Light Show Took Place Off Hackney Reservoir
Expressive Plus-Sized Fashion
The Lion Hunter Blog Celebrates Curves and Colorful Clothes
Automated Footwear Displays
This Kid's Shoe Store Features an Interactive Retail Display
Fast Food Emoji Apps
The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
Social Stylemaker Campaigns
Lord & Taylor Had 50 Fashion Influencers on Instagram Model a Dress
Effortless 3D Modeling Apps
MakerBot PrintShop's Shape Maker Turns 2D Drawings into 3D Models
Pop Culture Pictograms
Viktor Hertz Returns with Detailed Versons of His Popular Movie Pictograms
Interactive Street Theatrics
This Astounding Theater Project by Xtnt Mirrors Google Street View
Prismatic Music Offices
The Sony Madrid Offices Are a Rainbow-Colored Creative Haven
Private Commuter Pods
The Japan Rail Co.'s Travel Pod Aims to Reduce Congestion on Public Transit
Wearable Banking Apps
The Nationwide Wearable App Shows the Possible Future of Mobile Banking
Outfit-Creating Apps
Lovelooks Lets You Arrange New Clothing Combinations and Buy Them in App
Graphic Architectural Prints
These Minimalist Posters Detail the Facades of Tel Aviv Buildings
Undercover Distress Devices
This Location Tracker Informs Loved Ones of Your Unsafe Circumstances
Selfie Camera-Equipped Vehicles
The Honda Selfie Car May or May Not Be an April Fool's Day Joke
Telemedicine Kiosks
Rite Aid's HealthSpot Stations Provide Instant Medical Consultations
Playful Programming Games
Code Kingdom Teaches Coding for Children Through Play
Music-Pairing Bubbly Apps
The Krug Champagne App Uses Science to Appeal to the Senses
Photo-Snapping Footwear
The Selfie Shoe is Likely a Clever April Fool's Joke by Miz Mooz
Medication Reminding Devices
The Alzheimer's Pillbox is Designed to Increase Independence
YouTuber Lifestyle Networks
Beauty Guru Michelle Phan Launches ICON Network with Endemol Beyond
Artistic Travel Anthologies
The Jaunt is Releasing a Hardcover Book Documenting Ten Journeys
Faith-Based Dating Apps
Collide is a Tinder-Style Christian Dating App
Tech-Lending ATMs
Drexel University Has Introduced an iPad Vending Machine for Rentals
Crowdsourced Well-Being Apps
The Koko App Helps Fixes 'Bugs' in the Way People Think
Millennial Workout Classes
Self Magazine's Youth Fitness Events Appeal to Its Female Readers
Gamified Map Hacks
The Google Maps Pac-Man Cheat Transform the App into the Classic Game
Digital Distribution Deals
Tencent and Warner Music Group Have Announced a Partnership
Frothy Beer Cocktails
This French Monaco Recipe is a Mature Version of the Kid's Favorite
Trip-Planning Social Networks
Yourope is a New Way to Plan Off-the-Beaten Path Travel Adventures
Department Store Fiestas
The Selfridge's x Mexico Campaign Features 10 Weeks of Festivities
Binge-Watching PSAs
This Netflix April Fools PSA Cautions Against the Dangers of Over-Streaming
Female Telehealth Apps
The Maven App Connects Women with Specialists Through Smartphones
Printed Social Media Keepsakes
365 Days in Print Helps You Create a Beautiful Facebook Journal
Musical Expression Apps
The Musations App Wants Teens to Express How They Feel Through Music
Personalized Blog Tools
Collections Gives Recommendations Through Online Inspiration Boards
Wearable Banking Devices
The Westpac Bank in New Zealand is Developing an Apple Watch App
Sci-Fi Fandom Emojis
Twitter Has Released Star Wars Emojis to Coincide with the Film's Trailer
Cocktails-Only Dating Apps
The Rendeevoo App Wants to Be the Uber of Real Life Dates
Social Acquisition Tools
Needls Helps Small Businesses Generate Leads with Social Media
Fake Dating Apps
HYPEBEAST Plays Hilarious April Fool's Prank with HYPEBAE
Mobile Travel Journal Apps
The Start-Up Polarsteps is Revolutionizing the Way We Track our Travels
Social Design Competitions
Twitter UK's #PoweredByTweets Promotes Social Media and Design
Travel Photography Apps
Nat Geo View Offers Editor-Chosen Images and Stories
BNN: CEO of Trend Hunter Jeremy Gutsche Dives into Traps to Avoid With Better and Faster
Intuitive Smartphone Robots
MobBob is a Charming 3D-Printed Robot with its Own Set of Legs
Bluetooth Networking Apps
Surf Labs' LiNK App Uses Beacon Technology for Networking
Friend-Making Brooches
Dorota Pankowska's Decorative Pin Uses a Poke to 'Add Friend'
Web Marketplace Apps
The Amazon Seller App Supplies Tools for Mobile Business Management
Sustainable Shopping Apps
Orange Harp is an Exclusively Eco-Friendly Shopping Platform
Social Financial Services
This Online Payment Platform Lets Businesses Take Money Using $Cashtags
Blossoming Emoji Gardens
Miracle-Gro's Crowdsourced Digital Garden is Made of Floral Icons
Streamlined Wine Apps
Wine Recognition App Delectable Helps You Become an Authority on Vino
Auction House Partnerships
Sotheby's and eBay Have Teamed Up to Sell New York City Memorabilia
Sport Idol Campaigns
The Nike Golf Commercial Captures a Young Rory McIlroy's Inspiration
Sugar-Free Cinnamon Donuts
This Donut Recipe is a Low Carb Option That Satisfies Cravings
Event-Notifying Features
Facebook Subscription Allows People to Follow Events Section of Fan Pages
Collaborative Microblogging Features
The Tumblr App Lets Users Purchase, Pledge and Get Involved
Airline Seating Pranks
WestJet SmartSeats Commercial Fakes Self-Boarding Chairs for April Fool’s
Mobile Sommelier Apps
Hello Vino is a Wine App That Shares Info and Food Pairing Recommendations
Standalone Messaging Apps
The Messenger for Mac App Lets OS X Users Facebook Chat Separately
Collaborative Video Apps
Facebook's Riff App Enhances the Social Aspect to Media Sharing
Chocolate Donut Collaborations
The Tim Hortons Nutella Series is a Limited-Time Only Offer
In-Store Customization Apps
The Urban Outfitters App Has Exclusive Offers and Insider Events
Elusive Millennial Manuals
Christopher Anderson Explains How to turn Gen Y into Loyal Customers
All-Bed Airline Hoaxes
BLOC Hotels' Bed on an Airplane Prank is Still Just a Dream
Muslim Dating Apps
Salaam Swipe is a Tinder-Like Swipe-Based Dating App For Muslims
Social Travel Extensions
momoondo's ClickTwo Travel Increases the Ease of Online Travel Booking
Travel-Specific Smartphones
IconQ Q5.5 Allows for Flexible Communication When Other Countries
Festival-Focused Video Sharing
These Snapchat Coachella Filters Create Concert-Branded Clips
Urban Night Light Apps
The Rudder App is Designed to Navigate a Well-Lit Path Home
Resourceful Vendor Meetups
Ebay in Person is a Series of Educational Networking Events for Sellers
Anonymous Photo-Sharing Apps
The Rol App Lets You Send Photos to 3 Strangers from Around the World
On-Demand Babysitting Apps
Date Night Now is a Peer-to-Peer Platform for Booking a Babysitter
Biblical Photography Apps
The Parallel Bible App is Like Instagram For the Bible
Highlighted Screenshot Apps
The OneShot App Lets You Color Important Quotes and Cite Sources
PIN Code Pranks
For April Fool's, Mastercard Announces Retirement of the 2003 PIN Code Number
Urban Social Runs
Nike Toronto's City-Celebrating Local Run is Led by a Resident Runner
Carnivore-Approved Calendars
Drywell Art's Salumi Wall Calendar is a Meat Lover's Dream
Female-Empowering Messaging Apps
The Bumble App for Dating Only Lets Women Start Conversations
Gamified Social Apps
PicSlam Turns Instagram Posts from Friends into a Photo Quiz Game
Ballpark Chicken Cones
The Chicken and Waffle Cone Will Be Available at Houston Astros Games
Social Activity Apps
LetsHang Helps People Find Activity Buddies with Common Interests
Playful Robotic Apps
The Robot Factory by Tinybop Helps Kids Virtually Build and Test Machines
Mobile Medical Research Kits
Apple's ResearchKit Could Take Medical Research to the Next Level
Professional Messaging Apps
Caliber is a Business App to Connect Colleagues and New Contacts
Prayer Community Apps
Share a Prayer is an App for Christians to Share Inspirations and Greetings
Supplementary Vision Apps
The ICY App Aids Visually Impaired with Vocal Cues on Surroundings
Real-Time Radio Apps
The Fradio App Lets You Introduce Tracks and Broadcast Playlists to Friends
Cannoli Donut Hybrids
This Yummy Cannoli Dessert from Oh, Bite It! is a Mashup with a Glazed Donut
Empowering Safety Apps
Girl+ Gives Women Peace of Mind with a Mobile Panic Button
Real-Time Commuter Apps
Waze Shares GPS, Map and Traffic Data With Multiple Users