Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Christopher Anderson Explains How to turn Gen Y into Loyal Customers

 - Mar 27, 2015
References: amazon & trendreports
Described as a trend hunter, futurist and thought leader, Christopher Anderson shares his knowledge on generational buying behaviors in his book I'm Not Buying It: How to turn today's skeptical Millennials into loyal customers.

Often touted as the most elusive consumer demographic, Millennials, as outlined in the book, "represent 78 million people in the US, and they are expected to outspend the Baby Boomers by 2018." However, they are a consumer segment that is notorious for evading the efforts of even the most knowledgeable marketers and salesmen with their disregard for traditional forms of advertisement and disinterest in being "sold."

In his well-organized book, Christopher lays out the steps from getting to know who they are to, ultimately, coming up with a plan to turn evasive millennials into loyal customers.