Platforms like Instagram's Hyperlapse, Vine and Snapchat all have some sort of combination social features and video, but the new Riff app from Facebook takes video sharing to the next level.
Riff is a standalone app for iOS and Android that lets its users create short videos up to 20 seconds in length. Once these are finished, friends can record their own responses and add them to the original. There are no limits to how many people can tack on their own videos, so the idea is that the compilations become even bigger and better each time they are watched. Rather than having people be passive consumers of social media content, Facebook's Riff makes it easy for anyone to become part of the creative dialogue.
Key Themes Behind This Trend
- Collaborative Video Creation
- Opportunities for disruptive innovation lie in platforms that enable users to co-create and enhance video content in a socially engaging way.
- Short-form Video Sharing
- Disruptive video sharing apps are those that foster creativity and social interaction in short-form video content
- Multi-user Video Collaboration
- Innovation opportunities exist in platforms that allow for multiple users to collaborate in creating and sharing video content.
Where This Applies
- Social Media
- Social media companies have an opportunity to enhance the social aspect of video sharing by developing collaborative video creation platforms.
- Marketing and Advertising
- Innovative marketers can leverage the collaborative aspect of video sharing apps to create engaging and interactive brand content.
- Entertainment and Media
- Entertainment and media companies can use collaborative video platforms for creating and promoting short-form content that captivates audiences and fosters engagement.
