Uncovering your next big breakthrough has become incredibly difficult in today's fast-paced marketplace. To help us navigate, CEO of TrendHunter.com and innovation keynote speaker Jeremy Gutsche was featured this morning on BNN's The Street to discuss how his New York Times bestselling business book 'Better and Faster: The Proven Path to Unstoppable Ideas' can lead individuals to uncover their next big idea.
We often are conditioned to repeat and optimize our previous successes and traps of the Farmer, leading many to miss out on achieving their full potential. Gutsche uses the analogy of how a splash creates ripples to illustrate how one opportunity can create dozens of new opportunities. For example, Facebook's status as an archive for friends to keep up with one another created several ripples of opportunity for slightly divergent platforms such as Instagram, Snapchat and Twitter. "If you looked at the ripples of opportunity," says Gutsche, "you could predict dozens of successful businesses."
Learn how to better spot innovation by picking up a copy of Better and Faster HERE and check out more speeches on innovation HERE.
Watch the full interview on BNN HERE.