Digital native fashion label A Better Mistake was founded in Milan, Italy, during the country's 2020 COVID-19 lockdown. The highly subversive brand aims to disrupt traditional fashion industry dynamics by offering gender-free, eco-friendly, and seasonless collections and pieces.
In addition, instead of looking to current trends, A Better Mistake turns to underground art groups and lesser-known music scenes for inspiration, melding the world's punk rock, raves, avant-garde art, and high-fashion. Recently, the brand unveiled its newest collection, which consists of a wide-ranging assortment of pieces. In keeping with the brand's rule-breaking ethos, the collection does not have a major theme or stylistic throughline. Rather, it is made up of a variety of far-out pieces, including tailored suits, fully-body fleeces, and striped pajamas.
Image Credit: A Better Mistake
What's Driving This Trend
- Gender-free Fashion
- A Better Mistake's gender-free collections offer an opportunity for disruptive innovation in the fashion industry.
- Seasonless Fashion
- A Better Mistake's seasonless pieces present an opportunity for disruptive innovation in the fashion industry.
- Fashion-inspired Art
- A Better Mistake's inspiration from underground art groups presents an opportunity for disruptive innovation in the art industry.
Who This Affects Most
- Fashion
- A Better Mistake's subversive approach presents an opportunity for disruptive innovation in the fashion industry.
- Art
- A Better Mistake's focus on underground art groups presents an opportunity for disruptive innovation in the art industry.
- Music
- A Better Mistake's inspiration from lesser-known music scenes presents an opportunity for disruptive innovation in the music industry.
