Nike envisions the future, specifically the future that highlights the next 50 years in its new book 'No Finish Line.' It creates an exciting view, with a foreword by "journalist Chief Design Officer John Hoke, speculative fiction by journalist Geoff Manaugh, and essays by author Sam Grawe." The book highlights five major design shirts that the sportswear giant has its eyes on shifting within the coming years.
To come up with these concepts, Grawe interviews over a dozen people including the mids of leaders, researchers, designers, scientists, and engineers -- diving into many expertise realms to channel 'unprecedented insights' behind the creative process of Nike. Through these thoughts, Nike aims to create a future of design that pushes readers toward the 'no finish line' which is a phrase that keeps Nike on the edge of innovation.
Image Credit: Nike
What's Driving This Trend
- Future of Design
- Nike's 'No Finish Line' book highlights five major design shifts that the company envisions for the next 50 years, presenting opportunities for innovative and disruptive design in multiple industries.
- Collaborative Interviews
- The collaboration of minds from multiple expertise realms in the production of Nike's 'No Finish Line' book presents opportunities for collaborative innovation in industries and areas that would benefit from multidisciplinary skills.
- Speculative Fiction and Essays
- The combination of speculative fiction and essays featured in Nike's 'No Finish Line' book presents an opportunity for companies to explore imaginative concepts and potential innovations that could shape the future of their business and industry.
Who This Affects Most
- Sportswear
- Nike's futuristic design concepts for the next 50 years, outlined in the 'No Finish Line' book, offer opportunities for innovative and disruptive product design in the sportswear industry.
- Research and Development
- The multidisciplinary interviews conducted for the 'No Finish Line' book offer opportunities for companies in research and development to collaborate with experts from various fields to explore innovative concepts and groundbreaking technologies.
- Publishing
- Nike's innovative approach to publishing in the form of the 'No Finish Line' book, which combines speculative fiction and essays, presents an opportunity for the publishing industry to explore new ways of presenting content and narrative approaches for a more engaging reader experience.
