European urban theater group Xtnt recently completed a painstakingly detailed and stunningly executed performance piece inspired by Google Street View. The result is an interactive augmented reality-like experience that takes users through the current European Capital of Culture, Mons, Belgium.
The Xtnt project involved an astonishing 900 people, 42 streets and ten-kilometers of photography. Each shot was set up to appear as an organic bit of organized chaos that was recorded on a single 360-degree camera mounted atop a car, in true Google Street View-style.
The incredible cross-disciplinary effort from Xtnt is like watching a massive one-shot film along the lines of 'Russian Ark,' and is a stunning collaborative project that incorporates technology, art and performance, while challenging traditional models of theater.
What's Driving This Trend
- Augmented Reality Collaborations
- There is an opportunity for technology and performance art to collaborate seamlessly producing ongoing hybrid performances.
- Interactive Theater Experiences
- There is a growing demand for immersive theater experiences, which allow the audience to participate and interact with the performance to create a unique experience.
- 360-degree Cinema
- 360-degree filming presents new opportunities for filmmakers to create one-shot films and craft more compelling cinema experiences.
Who This Affects Most
- Performing Arts
- Utilizing technology can help theater companies create innovative productions, increasing viewer engagement and potentially growing their audience.
- Film and Cinema
- Producing one-shot films using 360-degree filming could offer unique cinema experiences that draw in a wider audience.
- Digital and Creative Technology
- There are new opportunities in bridging art and technology to create interactive augmented reality-like experiences for both entertainment and practical use in media and advertising.
