In order to make the most of the summer months, many brands are playing up the intense heat as a sales tool with these August 2015 interactive marketing ideas.
Many of these inventive summer marketing campaigns are designed to help consumers cool off in one way or another, whether it's with a giant urban waterslide, a billboard that dispenses free frozen treats or a pop-up outdoor picnic.
Other interactive outdoor campaigns include scavenger hunts, fishing competitions and camps that push people to enjoy summer while it is still around. Playing up the idea of being swept up in a spontaneous summer activities, Tequila CAZADORES hosted a 'Live Summer Unscripted' contest, while Graubünden tourism was promoted in a similar way with an interactive billboard that challenged people to say "yes" to adventure.
Top 75 Interactive Ideas in August
75
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
74
Giant Outdoor Ball Pits
This Ball Pool Was Part of a Promotional Event for a New IKEA Store
73
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
72
Experiential Coffee Boutiques
Nespresso's Flagship Coffee Store Encourages Tasting and Discovery
71
Opulent Champagne Eatery Pop-Ups
Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
70
Enchanting Garden Pop-Ups
The Comfort Intense Garden Showcases the Brand's New Fragrances
69
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
68
Savory Cocktail Pop-Up Bars
Crackers Brand Jacob's Hosted a Snacktail Bar in London's Soho
67
Interactive Electronics Stores
This New Target Store Will Focus Excessively on Smart Devices
66
Sensorial Coffee Bar Pop-Ups
The Nespresso Connoisseur Club Experience is Multifaceted
65
Food Origins-Exposing Ads
'System U' Grocers Created Video Ads of Food Origins in Supermarkets
64
Exercise-Dependendant Water Machines
This Machine Requires Users to Run for Clean Drinking Water
63
Social Travel Ads
Loews Hotels' 'Travel for Real' Campaign Uses Authentic Instagram Photos
62
Branded Meditation Podcasts
Lululemon's Guided Meditation Podcasts Inspire Introspection
61
Airport Automotive Dealerships
Japan's Haneda Airport Will Host an Interactive Mercedes-Benz Shop
60
Wizardly Brand Activations
This Diagon Alley Event Took Place at London's King's Cross Station
59
Pop-Up Seaside Dealerships
Tesla's Temporary Car Store Travels to Luxurious Summer Resorts
58
Street Party Dessert Launches
Magnum Launched Two New Ice Creams with a London Street Party
57
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
56
Upscale Fast Food Pop-ups
McDonald’s is Set to Launch an Exclusive Pop-up Restaurant in Japan
55
Hip Monochromatic Bars
Bulmers' Black and White Bar is Completely Devoid of Color
54
Nationwide Scavenger Hunts
Virgin Trains Recently Launched a Where's Wally Hunt Across the UK
53
Virtual Kimono Fittings
The Matsuya Department Store Now Offers a Virtual Fitting Service
52
Ridesharing Test Drives
Volkswagen's Vehicle Test Drive Can Be Ordered Through Uber
51
Donut Brand Pop-Up Picnics
Krispy Kreme Threw a Summer-Themed Picnic on a Sunny London Rooftop
50
Rejuvenating Festival Stations
Zappos' 'Escape' Wanderlust Festival Booth Revives People & Phones
49
Discarded Furniture Ads
Leon's Furniture Marketing Stunt Capitalizes on Monthly Moving Days
48
Engaging Brand Concerts
The Honda Stage Experience Helps Fans Connect with Music Live and Online
47
Augmented Appliance Apps
Heineken Helps Consumers Visualize Where to Place 'The Sub' at Home
46
VR Cricket Experiences
'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
45
Branded Cat Camps
The Purina ONE Cat Camp is an Immersive Pop-Up for Feline Friends
44
Crowdsourced Pop-Up Beauty Shops
Birchbox is Letting Fans Decide the Location of Its Pop-Up Shops
43
Female Community Platforms
Vice's 'Broadly' Platform Celebrates Female Culture News
42
Six-Car Showrooms
RMB Automotive's Intimate Renault Store Shows Off Select Vehicles
41
Game Board Wine Labels
This Game-Like Wine Label Lets Consumers Play Tic-Tac-Toe & Decide Who Pays
40
Digital Burger Giveaway Campaigns
TGI Fridays is Boosting Business Through Shareable Discounts
39
Blood-Bartering Tickets
The Untold Festival Offers Free Tickets as a Reason to Donate Blood
38
Immersive Horror Videos
This Promotional Game Lets User Choose Their Own Terrifying Adventure
37
Mindful Beauty Bars
Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
36
Interactive Drinking Ads
With a Smartphone and Shazam, People Can "Drink" These Coca-Cola Ads
35
Insect-Infused Pop-Up Eateries
Rentokil's Traveling 'Pestaurant' Celebrates the Brand's 80 Years
34
Voice-Activated Beer Fridges
Molson's Clever Fridge Only Unlocks with Voice Translation
33
Fan-Created TV Branding
'I Am My MTV' Broadcasts Visuals Inspired by Viewer Content
32
Interactive Music Tables
KFC's Interactive Sound Bite Table Creates a Personal Listening Hub
31
Tiny Movie Tickets
People Who Found These Small Tickets Were Treated to a Free Ant-Man Screening
30
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
29
Insect-Infused Dessert Promotions
The Economist is Dishing Out a Unique Retail Marketing Stunt
28
Co-Branded Music Campaigns
Spotify x Jim Beam's 'Respect the Craft' Supports of Emerging Artists
27
Cocktail Photography Campaigns
Sauza's Pitcher Perfect Picture Shares How to Take Photos of Drinks
26
Messenger Music Services
The LINE Music Service Gives Mobile Users Listeners Freedom of Choice
25
Interactive Yodeling Billboards
This Tourism Marketing Stunt Has People Yodel for a Trip
24
Sweat-Activated Drink Dispensers
Gatorade's Drink Vending Machine Only Serves People Who Sweat
23
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
22
Searchable Annotated Video Platforms
Video Plugin ClipMine Lets Creators Tag Content Within Videos
21
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
20
24-Hour Test Drives
Buick's '24 Hours of Happiness' Test Drive Encourages Wellness on the Road
19
Experiential Car Shares
Ford's Car-Sharing Program Introduces the Benefits of Resource Splitting
18
Virtual Reality Sports Ads
This Interactive Ad Promotes Nike's Hypervenom Phantom II Kicks
17
Oral Health Challenges
Listerine is Trying to Reverse Early Gum Disease and Promote Their Product
16
Text-Based Talkshow Games
The Stephen Colbert Late Show is Promoted with an Adventure Game
15
Humanity-Honoring Cola Ads
This Vending Machine Encourages People to Share by Giving Two Bottles
14
First-Person Soccer Videos
Nike's Virtual Reality Video Lets Fans Feel 'The Neymar Jr. Effect'
13
$1 Million Fishing Challenges
Tourism NT is Promising a Cash Prize for Catching a Winning Fish
12
Sensual Liquor Livestreams
St Germain Uses Periscope for Mysterious Media Streaming Marketing
11
Targeted Hockey Campaigns
This Sport Marketing Campaign Led Hockey Fans to Parties and Prizes
10
Buzzworthy Delivery Drones
Taiwan Beer Uses Delivery by Drone to Promote a New Honey Beer
9
Creepy Privacy Ads
Innocence in Danger Uses Unsettling Ad Retargeting to Build Privacy Awareness
8
Surprise Travel Sweepstakes
Tequila CAZADORES is Hosting an 'Unscripted' Summer Travel Contest
7
Loyalty-Testing ATMs
FNB's Machines Encourage Non-Customers to Switch Banks at a Critical Moment
6
Low-Calorie Breakfast Pop-Ups
Miele's Greaseless Spoon Cafe Serves Eats Under 533 Calories
5
Dessert Alert Beacons
Magnum and Tesco Team Up for an Enticing Ice Cream Promotion
4
Classical Cartoon Apps
The Brazilian Symphony Orchestra's App Introduces Classical Music for Kids
3
Livestreaming Flight Campaigns
Turkish Airlines Makes Everyone a Passenger with Periscope
2
Assistive Safety Ads
Toyota Promotes In-Car Safety with the Help of Siri
1
Candy Brand Auctions
Skittles' Web Auction Lets Fans Bid for Collectibles with Social Media Likes
Related Ideas
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
Body-Positive Superheroes
This Campaign Recreates ESPN's Body-Positive Issue with Nude Superheroes
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
Quirky Embroidered Sportswear
The Latest James Merry Collection Features Classic Sportswear
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
Opulent Champagne Eatery Pop-Ups
Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
Glamorized Fast Food Photos
Junkfood Queen by Tomaas Puts a Unique Twist on Unhealthy Snacks
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
Superhero Book Shelves
Artori Design Creates a Clever Holders for Heavy Tomes
Customized Coloring Luggage
These Luggage Pieces Allow Consumers to Track Their Travels in Color
Savory Cocktail Pop-Up Bars
Crackers Brand Jacob's Hosted a Snacktail Bar in London's Soho
Vibrant Pop-Up Vodka Bars
The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
Cyclist Yoga Classes
Yoga Manchester's 'Yoga for Cyclists' Class Caters to Those on Two Wheels
Multitool Travel Jackets
The BauBax Jacket Offers Fourteen Excellent Features For Travel
Movement-Encouraging Workout Wear
The Nike Women Fall Line is Modeled by Pro Athlete Morgan Lake
Electrifying Iconic Sneakers
A Legendary Nike Shoe Makes a Colorful Return as the Neon Air Max 95
Sensorial Coffee Bar Pop-Ups
The Nespresso Connoisseur Club Experience is Multifaceted
Furniture Sweet Shops
IKEA Canada Will Soon Feature 'Pick and Mix' Candy Shop Stations
Branded Meditation Podcasts
Lululemon's Guided Meditation Podcasts Inspire Introspection
VIP Sports Branding
Malte Gruhl Creates a Concept Design for the Exclusive Nike NX.25 Service
Street Party Dessert Launches
Magnum Launched Two New Ice Creams with a London Street Party
Mars Tourist Style Photography
This Photo Series Imagines a Future Where Space Tourism is the Norm
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
Adventure-Logging Notebooks
The Adventure Log Notebook is Targeted Towards Outdoorsy Note-Keepers
Mexican-Inspired Jerseys
The New Pumas Jersey Features Tradition-Infused Graphic Patterns
Upscale Fast Food Pop-ups
McDonald’s is Set to Launch an Exclusive Pop-up Restaurant in Japan
Yogi Lifestyle Beers
Lululemon Brings Together Yoga and Beer with Its Co-Branded Curiosity Lager
Ridesharing Test Drives
Volkswagen's Vehicle Test Drive Can Be Ordered Through Uber
Transformative Athletic Apparel
The Fall 2015 Nike Women's Collection is Bold and Beautiful
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
Athlete-Approved Tennis Shoes
The 'Nikecourt Flare' is Designed by Tennis Champion Serena Williams
Nose-Ingested Alcohol Clouds
This Bar Combines Meteorology and Mixology for a Boozy Adventure
Pop-Up Bloody Mary Bars
Vodka Brand Ketel One is Hosting a Summertime Pop-Up Bar in London
Inflatable Yoga Studios
Hot Pod Yoga Supplies a Heated Pop-Up Yoga Station
Familial Fast Food Ads
The KFC 'Together' Campaign Highlights Family Dinner Traditions
Wooden Superhero Sculptures
This Batman Statue is Made Entirely Out of Tree Bark
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
VR Cricket Experiences
'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
Branded Cat Camps
The Purina ONE Cat Camp is an Immersive Pop-Up for Feline Friends
Quirky Traveling Bars
Little Nan's Cocktail Den is an Ever-Changing Pop-Up Bar
Meditation-Enhancing Headbands
The Muse Headband Works to Train and Relax One's Brain
Brewery Yoga Classes
The Port City Brewing Co. Fuses Yoga and Alcohol in a Fun Envrionment
Monument-Inspired Ice Pops
This Student Project Features Branding Inspired by Easter Island
Mindful Beauty Bars
Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
Immersive Theater Seats
4DX Motion Seating Makes Viewers Feel Part of a Film
Canine Yoga Classes
Tulsa's 'Be Love Studio' Teaches Special Yoga for Dogs Classes
Bathroom Retailer Pop-Ups
QLoo Launched a Clever Activation at the 2015 Wimbledon Championships
Virtual Fitting Rooms
This Two-Way Technology Allows Customer to Visualize How a Garment May Fit
Water Awareness Toilets
This Year's Glastonbury Festival Will Feature a Transparent Toilet
Cultural Yoga Publications
'Black Girl in Om' is a Community for African-American Women and Yoga
Beer Snack Baskets
This Basket Supplies an Assortment of Nuts and Beer for Two
Personalized Search Tools
Adswipe Advanced Mobile Search Technology is Optimized for Smartphones
Branded Beer-Shaped Constellations
British Beer Brand John Smith's is Naming Stars After Its Fans
Insect-Infused Pop-Up Eateries
Rentokil's Traveling 'Pestaurant' Celebrates the Brand's 80 Years
Gourmet Chip Trucks
This Aviation-Themed London Food Truck Serves Nothing but Fresh French Fries
Tiny Movie Tickets
People Who Found These Small Tickets Were Treated to a Free Ant-Man Screening
Evolutionary Superhero Graphics
This Infographic Displays the History of Crimer-Fighter Ant-Man
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
Insect-Infused Dessert Promotions
The Economist is Dishing Out a Unique Retail Marketing Stunt
Doughnut-Shaped Stadiums
This Football Stadium Has a Retractable Pitch to Accommodate the UK & US
Interactive Yodeling Billboards
This Tourism Marketing Stunt Has People Yodel for a Trip
Peel-Open Shoes
The Nike FLYEASE Shoe Peels Open with a Cutting Edge Wrap-Around Zipper System
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
Water Conservation Campaigns
The MEC Homewaters Campaign Boasts Environmentally Conscious Values
Domino Effect Cancer Ads
These Ads Use Dominoes to Raise Awareness of the Rapid Spread of Cancer
Computer File-Replacing Programs
Quip Apps is an Anti-Office Document and Spreadsheet Editor
Video Highlighting Apps
Algorithm-Powered Tool Minute Recommends Short Video Clips to Users
Social Trip Organizers
The Social Travel Makes It Easy for Users to Meet Facebook Friends
Child-Friendly Fitness Games
The Flip2BFit Children's Board Game Encourages Kids to Be Active
Mingling Concert Apps
'Meet on the Way' Connects Users with Strangers Attending the Same Concert
Low-Calorie Breakfast Pop-Ups
Miele's Greaseless Spoon Cafe Serves Eats Under 533 Calories
Comical Banking Commercials
Isla Fisher Creates a Humorous Brand Endorsement for ING Direct
Printed Superhero Prosthetics
A Group of Eighth Graders Created This 3D-Printed Arm for a Child
Musical Safety Beacons
'Safetify' Improves the Safety of Pedestrians Listening to Music
Galactic Sci-Fi Drones
This Flying R2-D2 Took Flight During a Comic-Con Drone Stunt
Exploration Baby Ads
This Airbnb Ad Features a Curious Baby That Encourages Cultural Travel
Livestreaming Flight Campaigns
Turkish Airlines Makes Everyone a Passenger with Periscope
Simulated Space Surgeries
These Simulated Procedures Mimic the Prospect of Surgery in Space