Super Cosmetics

Skincare brands opt for utility over specificity

Implications - Despite financial pressures, consumers continue to prioritize skincare health and beauty needs. As a result, many consumers tend to search for all-in-one or "super" solutions in order to get more bang for their buck. During tough economic periods, multi-faceted, all-purpose products don't detract from the perceived effectiveness of the product, but instead strengthen the perception of its value.
SCORE: 4.9
This Year and Mild Top 6 Examples: 6,104 Total Clicks Nov 15 - Jan 16
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DEMOGRAPHICS
Consumer Insight Topics: FashionCosmetics
Clay Body Cleansers - Africa Organics' Baobab Clay Wash is a Foaming Exfoliant
SCORE: 4.7
Warm 876 Clicks Pub: Dec 17, 15
Clay Body Cleansers
Africa Organics' Baobab Clay Wash is a Foaming Exfoliant
Africa Organics is simple and direct in the way it describes its Baobab Clay Wash: “This is [a] really weird wash! It’s a clay… but it foams.” The detoxifying cleanser is made from a... [More]
Multifacted Mask Cleansers - The Pixi Glow Mud Cleanser Offers Three Different Usages in One Product
SCORE: 5.6
Warm 1,054 Clicks Pub: Jan 14, 16
Multifacted Mask Cleansers
The Pixi Glow Mud Cleanser Offers Three Different Usages in One Product
To simplify the beauty regime of consumers, makeup and cosmetic brand Pixi has recently created a line of multifunctional face products that offer a slew of benefits in one single use. One standout... [More]
Crocodile Oil Balms - Kwena's Crocodile Oil Product is Rich in Healing Properties
SCORE: 6
Warm 1,500 Clicks Pub: Dec 17, 15
Crocodile Oil Balms
Kwena's Crocodile Oil Product is Rich in Healing Properties
Kwena Crocodile Oil Balm contains an unusual natural ingredient that has remarkable healing properties. The crocodile is known as a creature with one of the best immune systems in the world, which... [More]
Daily Herbal Skincare Sets - The Essential Daily Kit by CONTEXT Skincare is All-Natural
SCORE: 4.1
This Year and Mild 1,501 Clicks Pub: Jan 31, 16
Daily Herbal Skincare Sets
The Essential Daily Kit by CONTEXT Skincare is All-Natural
Available through the Spring platform, the Essential Daily Kit by CONTEXT Skincare is a great investment for anyone looking to change up their skincare routine. The four-piece set includes some of... [More]
Desert Apothecary Collections - The El Cosmico Provision Co Features Natural Remedies for the Body
SCORE: 5
Mild 493 Clicks Pub: Nov 19, 15
Desert Apothecary Collections
The El Cosmico Provision Co Features Natural Remedies for the Body
The El Cosmico Provision Co Apothecary line features a line of artisan natural remedies designed to combat the dryness of the west Texas desertr. The line features oil blends, salves and skincare... [More]
African Apothecary Serums - Africology Uses Fresh Farm Ingredients and African Healing Techniques
SCORE: 3.4
Untested 680 Clicks Pub: Dec 17, 15
African Apothecary Serums
Africology Uses Fresh Farm Ingredients and African Healing Techniques
South African spa brand Africology has plenty of features in its favor. In addition to using local, organic plants and fair trade ingredients in its products, the brand amplifies their benefits... [More]
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