Cosmeceutical Branding

Skincare brands turn to scientific branding methods

Implications - Skincare brands are opting for a more clinical approach to their branding. With the rise of "pharma cosmetics," many brands want to emphasize the science-driven nature of their product rather than its holistic properties. Medical branding inspires trust and confidence in a product, which is especially beneficial in times of economic uncertainty.
SCORE: 5.6
Warm Top 4 Examples: 12,236 Total Clicks Dec 15 - Dec 15
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Consumer Insight Topics: FashionCosmetics
WOC Skincare Collections - 'Sorbet' is a Targeted Skincare Range for South African Women
SCORE: 5.1
Warm 931 Clicks Pub: Dec 15, 15
WOC Skincare Collections
'Sorbet' is a Targeted Skincare Range for South African Women
While there are plenty of targeted skincare products on the market, Sorbet was specifically developed for South African women. The product assortment was created by Sorbet Salons and the Clicks Group,... [More]
Elemental Medicine Packaging - Esteve's Topionic Packaging References the Periodic Table of Elements
SCORE: 6.2
Warm 8,910 Clicks Pub: Dec 11, 15
Elemental Medicine Packaging
Esteve's Topionic Packaging References the Periodic Table of Elements
While most traditional medicines boast a less than exciting brand identity, the Esteve Topionic uses bright colors and block typography to create a strong visual statement. The medicine manufacturer&#... [More]
Science-Driven Beauty Brands - Environ is a South African Beauty Brand Grounded in Science
SCORE: 5.9
Warm 1,940 Clicks Pub: Dec 16, 15
Science-Driven Beauty Brands
Environ is a South African Beauty Brand Grounded in Science
Environ is a Cape Town-based beauty and skincare brand infusing its formulas with cutting-edge technology and scientific research. Designed to ensure beautiful skin for a lifetime, Environ is a... [More]
Transformative Face Cleansers - Skoon's Cleanser and Makeup Remover Turns from a Gel to a Milk
SCORE: 5.3
Mild 455 Clicks Pub: Dec 17, 15
Transformative Face Cleansers
Skoon's Cleanser and Makeup Remover Turns from a Gel to a Milk
While it’s now fairly common to see two-in-one or sometimes even three-in-one face cleansers, it’s rare that these products are able to completely change their form and texture in the... [More]
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