Soothing Solitary

Brands adapt to the increasing market of single consumers

Implications - As digital lifestyles leave consumers with less face time than ever, innovations that look to soothe the melancholy brought about by the often-lonesome use of technology are on the rise. While the origins of many lie in Asia, the initiatives are being adopted in the west, where residents -- particularly in North America -- are battling an increasingly solitary lifestyle.
SCORE: 5.7
Warm Top 4 Examples: 72,349 Total Clicks Apr 13 - Apr 14
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Consumer Insight Topics: WorldLifestyleRegionalPets
Anti-Loneliness Cafes - Stuffed Animals in 'Moomin Cafe' Never Let You Dine Alone
SCORE: 7.4
Viral 43,689 Clicks Pub: Apr 22, 14
Anti-Loneliness Cafes
Stuffed Animals in 'Moomin Cafe' Never Let You Dine Alone
Japan-based Moomin Cafe seats dining patrons and large stuffed animals. If you don’t like going out to a restaurant on your own, then this themed cafe can help you. To help overcome fears of... [More]
Spouse Resembling Cushions - The My Knitted Boyfriend Pillow Makes One Less Lonely
SCORE: 6.9
V. Hot 20,211 Clicks Pub: Apr 25, 13
Spouse Resembling Cushions
The My Knitted Boyfriend Pillow Makes One Less Lonely
Set to find a solution to many single women’s woes, designer Noortje de Keijzer has created the ‘My Knitted Boyfriend’ pillow. The clever cushion design is created to resemble a... [More]
Pop Up Cat Cafes - This Temporary Cat Cafe Provides the Purrfect O-paw-rtunity to Talk Cat Health
SCORE: 4.7
Warm 3,351 Clicks Pub: Apr 25, 14
Pop Up Cat Cafes
This Temporary Cat Cafe Provides the Purrfect O-paw-rtunity to Talk Cat Health
Purina One is the brand behind the first pop up cat cafe. While cat cafes are becoming increasingly popular abroad, that is coffee shops dedicated to our feline friends, this pop up version is the... [More]
Bunny-Snuggling Cafes - This Japanese Rabbit Cafe Lets You Curl Up with a Coffee and Cute Bunnies
SCORE: 3.5
Mild 5,098 Clicks Pub: Jan 28, 14
Bunny-Snuggling Cafes
This Japanese Rabbit Cafe Lets You Curl Up with a Coffee and Cute Bunnies
In addition to an assortment of coffee, this Japanese rabbit cafe that entices patrons through their doors with bunnies. The Ra.a.g.f (rabbit and grow fat) cafe has open-top cages set up beside... [More]