Dual-Purpose Perk

Offering more than an energy boost, caffeinated drinks become dually beneficial

Implications - As coffee culture continues to grow, brands are augmenting product offerings to be dual purpose to satisfy niche preferences in younger demographics that are bored with caffeine-only products. Fine-tuning the experience, the products offer consumers a new experience and put a fresh, hip spin on a traditionally staunch market.
SCORE: 5.2
This Year and Mild Top 4 Examples: 9,424 Total Clicks Oct 14 - Jan 16
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Consumer Insight Topics: LifestyleFood
Energetic Vitamin Drinks - This Vitamin Drink Highlights the Power of a Simple, Healthy Beverage
SCORE: 5.6
Warm 7,289 Clicks Pub: Oct 28, 14
Energetic Vitamin Drinks
This Vitamin Drink Highlights the Power of a Simple, Healthy Beverage
Having to take vitamins on a daily basis hardly seems like much fun, but this vitamin drink series from the Vičiūnai Group is vibrant and invigorating. The design by Moon Troops presents the... [More]
Hop-Infused Coffees - This Smooth Cold Brew Coffee is Infused with an Unexpected Ingredient
SCORE: 6.5
This Year and Warm 1,150 Clicks Pub: Jan 15, 16
Hop-Infused Coffees
This Smooth Cold Brew Coffee is Infused with an Unexpected Ingredient
‘Anchorhead’ is producing a smooth cold brew coffee that is infused with an unexpected ingredient. While most consumers are used to the flavor of hops in their favorite beer, the... [More]
Caffeinated Fruit Juices - Positive Energy Beverages are Natural Juices Infused with Caffeine
SCORE: 3
Mild 543 Clicks Pub: Jul 28, 15
Caffeinated Fruit Juices
Positive Energy Beverages are Natural Juices Infused with Caffeine
The energy that comes from an energy drink can often be traced back to sugar, additives or a natural ingredient, but Positive Energy Beverages aims to make its mark on the beverage industry by... [More]
Hybrid Coffee Tea Blends - Cascara is a Tea-Like Drink Made from the Skin of Coffee Beans
SCORE: 4.2
Untested 442 Clicks Pub: Dec 3, 15
Hybrid Coffee Tea Blends
Cascara is a Tea-Like Drink Made from the Skin of Coffee Beans
Cascara is the latest hot beverage drink to hit the market offering consumers a coffee tea hybrid with properties of both beverages. The drink is made using the unused leftover skin of coffee... [More]