This Vitamin Drink Highlights the Power of a Simple, Healthy Beverage

By: Laura McQuarrie - Oct 28, 2014
References: viciunaigroup.eu & packagingoftheworld
Having to take vitamins on a daily basis hardly seems like much fun, but this vitamin drink series from the Vičiūnai Group is vibrant and invigorating. The design by Moon Troops presents the healthy, fruity beverages like cans of energy drinks.

The sparkling vitamin drinks include three different fruit flavors, including Lemon Mint, Wild Berries and Mixed Fruits, but rather than boasting the qualities it will deliver to the drinker, the cans simply list the vitamins that can be found in each beverage. With this new design, the Brum Brum drinks are less likely to be confused for an energy drink brand, which was the case before this redesign. However, the aluminum cans still suggest that they'll deliver a boost of energy in addition to good health.