Category
Marketing
Package Play
Trend cluster
Category
Aided
Tradition
Innovations that foster the relationship between brand and consumer take precedent.
1.8
Trend score
What's Happening
What is the Aided Tradition trend?
Aided Tradition: Catering to the formerly colloquial traditions associated with specific brands, products that enhance and center purpose around these rituals are rising in number to speak to nostalgic consumers. Whether it be dunking a cookie in milk or pairing french fries with ketchup, the previously unspoken traditions that boost product consumption are taking center stage and helping to boost brand awareness in an entirely new way.
Trend themes
Themes within the Aided Tradition trend
Three behaviours holding the trend together01
Brand Connoisseurs
Brands are leveraging colloquial traditions associated with their products to cater to nostalgic consumers.
02
Convenience Snacking
Portable snack products that enable comfortable snacking experiences while on the go.
03
Dunking Innovators
Products that enhance the experience of eating traditionally consumed foodstuffs.
Industry implications
What the Aided Tradition trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Brands in the food industry can leverage colloquial food traditions to enhance brand awareness and cater to nostalgic consumers.
For
Consumer Goods
Consumer goods companies can produce innovative snacking products to cater to rising consumer demand for portable snacking experiences.
For
Household Goods
Household goods companies can create products for enhancing food consumption experiences, such as cups designed for efficient cookie dunking or noodle holding.
Trend signals
Trend signals for Aided Tradition
Trend score 1.8 out of 10, from popularity 25%, activity 21%, freshness 8%.
Popularity25%
Activity21%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Aided Tradition trend
5 featured examples from Aug 17 to Dec 28, 2013CategoryUnique
Cookie Aficionado Cups
Enjoy Your Cookies Now That You Have the Perfect Cup for Dunking Milk
The Food and Beverage industry can explore the potential of creating innovative products and devices that enhance the enjoyment of eating snacks like cookies.
CategoryLifestyle
Portable French Fry Cones
Perpetual Kid's French Fry Cone Makes for Easy Dipping and Snacking
Companies in the kitchenware industry can develop more innovative and practical portable eating accessories.
CategoryLifestyle
Nutty Spread Recipe Books
Ferraro's Official Nutella Recipe Book is Full of Hazelnut Treats
There is an opportunity for the food and beverage industry to create their own branded recipe books, inspired by this Nutella recipe book.
CategoryLifestyle
Faux Flame Confection Roasters
The Indoor Flameless Marshmallow Roaster Brings the Campsite Inside
Opportunity for companies in the appliances and kitchenware industry to develop and market innovative flameless roasting appliances for indoor use.
CategoryLifestyle
Instant Noodle Cup Holders
This Holder Lets You Eat Your Instant Noodles with Ease
The convenience of the Cup of Noodle Holder presents opportunities for innovation in the food accessories industry.
