Innovations that foster the relationship between brand and consumer take precedent
Implications - Catering to the formerly colloquial traditions associated with specific brands, products that enhance and center purpose around these rituals are rising in number to speak to nostalgic consumers. Whether it be dunking a cookie in milk or pairing french fries with ketchup, the previously unspoken traditions that boost product consumption are taking center stage and helping to boost brand awareness in an entirely new way.
Trend Themes
1. Brand Connoisseurs - Brands are leveraging colloquial traditions associated with their products to cater to nostalgic consumers.
2. Convenience Snacking - Portable snack products that enable comfortable snacking experiences while on the go.
3. Dunking Innovators - Products that enhance the experience of eating traditionally consumed foodstuffs.
Industry Implications
1. Food & Beverage - Brands in the food industry can leverage colloquial food traditions to enhance brand awareness and cater to nostalgic consumers.
2. Consumer Goods - Consumer goods companies can produce innovative snacking products to cater to rising consumer demand for portable snacking experiences.
3. Household Goods - Household goods companies can create products for enhancing food consumption experiences, such as cups designed for efficient cookie dunking or noodle holding.
5 Featured, 45 Examples:
438,849 Total Clicks
Date Range:
Aug 13 — Jan 14
Trending:
Untested
Consumer Insight Topics:
