Energy drink packaging takes a literal turn to convey benefits to consumers
Implications - Speaking to the visual-focused consumer, energy product packaging is being augmented in a way to create a correlation between literal energy and human energy. This connection conveys benefits to consumers looking for a no-nonsense approach to product branding to quickly identify potential benefits without the need for traditional marketing tactics.
Trend Themes
1. Literal Energy Packaging - Packaging design has turned to a literal interpretation of energy products to create a connection between product and benefit, offering disruptive innovation opportunities for designers and marketers.
2. Substitution Products for Energy Drinks - Alternative products like Boost Oxygen have emerged, offering an all-natural and non-artificial source for boosting energy and other benefits, providing disruptive innovation opportunities for those in the food and beverage industry.
3. Visual Marketing Through Packaging - Incorporating motion graphics, unique colors, and unconventional designs, packaging is being utilized as a way to bring entertainment and engagement to consumers, creating disruptive innovation opportunities for designers and marketers.
Industry Implications
1. Food and Beverage - Incorporating alternative energy-boosting products and utilizing literal or unconventional packaging design are potential opportunities for those in the food and beverage industry.
2. Marketing and Design - Visual marketing through innovative packaging designs offer opportunities for those in the marketing and design industry, bringing entertainment and engagement to consumers.
3. Health and Wellness - Alternative energy-boosting products and all-natural beverage options like the mentioned Nutritious Empowering Elixirs cater to those interested in maintaining a healthy and balanced lifestyle, opening disruptive innovation opportunities for those in the health and wellness industry.
