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Charitable Shockovations
Wild acts for ‘good' are drawing media attention for awarenes
Implications - With the world facing uncertain economic times, companies and charities alike are reaching for the viral potential that comes with shockvertising. Shockvertising was already on the rise, but the credit crunch has given rise to even more clever and peculiar ads. Shock wins against a faltering economy.
| Score: 4.8 |
Warm
Top 6 Examples:
Date Range:71,837 Total Clicks Mar 09 - Jun 09 |
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Dates for DonationsToronto's Finest Auction 2009 for Bachelors and BachelorettesToronto’s Finest Auction is one of the innovative ways that Princess Margaret Hospital raises money for cancer research.
In this event, some of Toronto’s hottest bachelors and bachelorettes are auctioned… [More] |
17 Charitably Naughty IdeasNaughty sells--charity, not so much. In an inspired effort to lure adults into the socially-conscious habit of charitable giving and cause support, marketers have fused the two ends and have circled the… [More] |
Drag Queens For CharityUNICEF Tap Project Uses Female ImpersonatorsIn addition to their cheeky ‘Keep it clean’ ads, the Unicef Tap Project has released ads encouraging everyday people to participate in the project.
The tagline “You don’t have to be a celebrity to make… [More] | |||||||||
Funny Fake ProtestsToronto's North York General Hospital Underwear AffairNorth York General Hospital’s Underwear Affair presented by JOE BOXER held a fabulous media launch in Toronto this week. Supporters staged a fake protest to raise awareness about the marathon on August… [More] |
Naughty for CharityThe UNICEF Tap Project ‘Keep It Clean' CampaignThe UNICEF Tap Project recently released these ads that promote Las Vegas’ participation in World Water Week, which takes place between March 22-28.
With a slogan of “For one week, Vegas is keeping it… [More] |
NewsNudes for CharityRevealing Paintings by Today Show Cast To Benefit CharityThe on-camera crew of NBC's Today Show, Matt Lauer, Meredith Veiria, Al Roker and Ann Curry, were invited to a classical paintings class, which included teaching them to paint models without clothes.
The… [More] | |||||||||
