These three textile wall hangings named Pelle, Mikkel and Gullspira are inspired by Swedish fairy tales and are a part of a project by UNICEF and IKEA.
The goat, fox and rabbit textiles are designed by Dutch designer Hella Jongerius and made by women in India. The result is a label embroidered with the IKEA, Hella Jongerius and the name of the woman who made it.
According to Jongerius' website, the IKEA-UNICEF project helps women of India to start small sewing businesses and enable their children to go to school.
Stats for Fairy Tale Textiles
Trending: Older & Chilly
Research: 7,930 clicks in 380 w
Interest: 4 minutes
Concept: Fairy Tale Textiles
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: tattoo hearts for charity, disney teams with designers, and sweden invades china (with an ikea in beijing).
Fairy Tale Textiles
More Stats +/-
Disney Teams With Designers
Tattoo Hearts For Charity
Sweden Invades China (with an Ikea in Beijing)
Cheep Food and Daycare Makes Ikea The New Social Services
Road Signs of Joy