Tattoo Hearts For Charity Edit
Rihanna Models Gucci UNICEF Collection

Singer Rihanna stars in the new ad campaign for Tattoo Heart, a special collection by Gucci that benefits UNICEF.

The tattoo heart collection features tattoo-inspired printed canvas totes and silk scarves with tattooed hearts, flowers and stars. 25% of the sales of each tattoo heart item goes to the UNICEF.

Gucci’s creative director, Frida Giannini, explained the choice of Rihanna, “When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign.”

Supporting the children organization in style doesn’t come cheap though. The Gucci python messenger bag, for example, is priced at £1480.

Tattoo inspired designs seem all the rage these days, check out more recent tattoo-esque designs.