Superstar

Baskin-Robbins' 31-Cent Scoop Night

By: Marissa Brassfield - Published:   Updated: Jun 17 2011 • References: baskinrobbins & food.aol
Baskin-Robbins has returned to its '31 Flavors' tagline for '31 Cent Scoop Night,' a charity promotion for the National Volunteer Fire Council (NVFC) National Junior Firefighter Program on April 29, 2009.

Baskin-Robbins is promoting '31 Cent Scoop Night' on both Facebook and Twitter, and its website offers reminders via e-mail or text message. Baskin-Robbins will donate $100,000 to the NVFC National Junior Firefighter program as a part of the event.

Implications - Ice cream lovers that take part in the charitable event will get 2.5-ounce scoops or 3-ounce soft-serve cones for just 31 cents. Baskin-Robbins made a statement that there is a limit of three 31-cent scoops per customer. Any one who loves ice cream should definitely support the delicious cause.

Stats for Sweet Charity Promotions Trending: Older & Chilly
Traction: 2,427 clicks in 288 w
Interest: 4 minutes
Concept: Sweet Charity Promotions
Related: 72 examples / 55 photos
Segment: Females, 18-55
Comparison Set: 26 similar articles, including: celebrity ice cream, charity 2.0, and effort-free charity.