Baskin-Robbins has returned to its '31 Flavors' tagline for '31 Cent Scoop Night,' a charity promotion for the National Volunteer Fire Council (NVFC) National Junior Firefighter Program on April 29, 2009.

Baskin-Robbins is promoting '31 Cent Scoop Night' on both Facebook and Twitter, and its website offers reminders via e-mail or text message. Baskin-Robbins will donate $100,000 to the NVFC National Junior Firefighter program as a part of the event.

Implications - Ice cream lovers that take part in the charitable event will get 2.5-ounce scoops or 3-ounce soft-serve cones for just 31 cents. Baskin-Robbins made a statement that there is a limit of three 31-cent scoops per customer. Any one who loves ice cream should definitely support the delicious cause.