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The UNICEF Tap Project ‘Keep It Clean' Campaign

By: Ayman - Published: • References: tapproject.org & adsoftheworld
The UNICEF Tap Project recently released these ads that promote Las Vegas’ participation in World Water Week, which takes place between March 22-28.

With a slogan of “For one week, Vegas is keeping it clean,” the ads show that while Las Vegas had dirty business as usual, they helped raise money for the Tap Project. The projects provides clean water to third world countries.

Customers at participating restaurants and businesses were asked to donate $1 or more for a glass of tap water they usually get for free.

The campaign was created by R&R Partners, Las Vegas, USA. Stats for Naughty for Charity Trending: Older & Average
Traction: 6,408 clicks in 298 w
Interest: 4 minutes
Concept: Naughty For Charity
Related: 35 examples / 27 photos
Segment: Neutral, 18-35
Comparison Set: 13 similar articles, including: solar-powered water purifiers, charity profiteering, and public urination for water conservation.