In addition to their cheeky ‘Keep it clean’ ads, the Unicef Tap Project has released ads encouraging everyday people to participate in the project.
The tagline "You don’t have to be a celebrity to make a difference," is used with images of drag queens impersonating celebrities with a tap water glass in their hands.
The project encourages people to pay $1 or more for the tap water they usually get for free at restaurants. The donated money is used to provide clean water to third world countries.
The ads were created by R&R Partners, Las Vegas, USA.
Stats for Drag Queens For Charity
Trending: Older & Average
Research: 18,322 clicks in 367 w
Interest: 4 minutes
Concept: Drag Queens For Charity
Related: 70 examples / 54 photos
Segment: Females, 18-35
Comparison Set: 26 similar articles, including: selling cars with drag queens, teenage stars as drag queens, and tattoo hearts for charity.
Drag Queens For Charity
More Stats +/-
Teenage Stars as Drag Queens
Selling Cars with Drag Queens
Tattoo Hearts For Charity
Naughty for Charity
Presidential Drag Queens