Ayman Helweh
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In addition to their cheeky ‘Keep it clean’ ads, the Unicef Tap Project has released ads encouraging everyday people to participate in the project. The tagline “You don’t have to be a celebrity to make a difference,” is used with images of drag queens impersonating celebrities with a tap water glass in their hands. The project encourages people to pay $1 or more for the tap water they usually get for free at restaurants. The donated money is used to provide clean water to third world countries. The ads were created by R&R Partners, Las Vegas, USA.  Group Creative Director: Arnie DiGeorge, Senior Art Director: Mark Naparstek, Copywriter: Chris Hagan, Photographer: Roger Hagadone, Retouchers: Liv Ducci Playground.
(coloribus)References: tapproject.org, coloribus Filed In: |
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