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UNICEF Tap Project Uses Female Impersonators

By: Ayman - Published: • References: tapproject.org & coloribus
In addition to their cheeky ‘Keep it clean’ ads, the Unicef Tap Project has released ads encouraging everyday people to participate in the project.

The tagline “You don’t have to be a celebrity to make a difference,” is used with images of drag queens impersonating celebrities with a tap water glass in their hands.

The project encourages people to pay $1 or more for the tap water they usually get for free at restaurants. The donated money is used to provide clean water to third world countries.

The ads were created by R&R Partners, Las Vegas, USA. Stats for Drag Queens For Charity Trending: Older & Average
Traction: 17,591 clicks in 285 w
Interest: 4 minutes
Concept: Drag Queens For Charity
Related: 79 examples / 61 photos
Segment: Females, 18-35
Comparison Set: 29 similar articles, including: selling cars with drag queens, teenage stars as drag queens, and tattoo hearts for charity.