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Sarcastic Surveillance

Our fascination with tracking others for security is met with mixed emotion

Implications - Surveillance has long been used in both the public and private sector, and now individuals are fighting back using satire and humor. Unusual documentaries, ad campaigns and products subversively cause individuals to compare their own definitions of privacy against that of the city or state at large.
Trend Themes
1. Satirical Surveillance - As traditional surveillance methods face more pushback from consumers, brands can tap into the trend of satire and humor to address privacy concerns in a lighthearted way.
2. Contemporary Design - Consumers are looking for sleek and modern design, providing companies with the opportunity to focus on clean-cut, minimalist products that appeal to a wide range of shoppers.
3. Personalized Surveillance - With personalized surveillance footage becoming more commonplace, businesses can tap into this to provide customers with unique and personalized experiences through products and services.
Industry Implications
1. Home Decor - Quirky and unique products in home decor attract consumers who want to incorporate their personality and identity into their living spaces.
2. Film Industry - The film industry can tap into the trend of one-of-a-kind experiences and personalized perspectives, like Robert Spence's Eyeborg Project.
3. Theme Parks - Theme parks can use cutting-edge surveillance technology to provide visitors with interactive and personalized experiences, like the Alton Towers 'YourDay' program.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 24 Examples:
469,198 Total Clicks
Date Range:
Jan 09 — Mar 09
Trending:
Mild
Consumer Insight Topics:

Featured Examples

play_circle_filled Voyeuristic Dwellings
Voyeuristic Dwellings
The Glass Pyramid House by Yukihide Mizuno
The brainchild of Japanese architect Yukihide Mizuno, this impressive pyramid-inspired house features a roof that is entirely covered in glass. The walls of the house were constructed from concrete,… MORE
Voyeurvertising
Voyeurvertising
Kia Soul Ad Campaign Gives Mobsters a Sneak Peek Inside
Kia has just released a new ad campaign for the Kia Soul that is quite unconventional, and at times disturbing and downright scary. It’s quite a different tactic to take to sell a car, especially with… MORE
Surveillance Video Souvenirs
Surveillance Video Souvenirs
Alton Towers 'YourDay' Program Sells You DVD of Personalized CCTV Foo
The Alton Towers theme park in the UK has implemented an unusual souvenir to its arsenal--personalized footage of you during your visit. With the 'YourDay' program, you take a free RFID wristband and enjoy… MORE
Surveillance-Themed Toilet Decals
Surveillance-Themed Toilet Decals
This Sticker is Watching You Poop
I love these humorous CCTV stickers--another great Etsy discovery. I think they would be great in the corner of a bedroom... Etsy user Post is comprised of the design team Gabby and Tal from Tel Aviv.… MORE
Eye-Mounted Videocameras
Eye-Mounted Videocameras
One-Eyed Filmmaker Robert Spence Starts 'Eyeborg Project'
A Canadian filmmaker, Robert Spence, only has one eye. He lost the other one in an accident when he was a teenager. He is only 36 years old, and has been developing his creative talents in the film industry… MORE
play_circle_filled YouTube For Hoax Debunking
YouTube For Hoax Debunking
Is Big Brother Watching? Hidden Camera In Digital TV Converter
28-year-old software engineer, Adam Chronister, recently posted a video on YouTube that shows him disassembling his government-subsidized, Magnavox digital TV converter. Apparently there is a conspiracy… MORE

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