This evening, Spencer Pratt confirmed to the Associated Press that he and Heidi Montag had indeed gotten married in an impromptu ceremony in Mexico. Members of the press are crying foul, however, after Us Magazine and MTV magically appeared on hand to capture exclusive footage of the ‘secret’ nuptials.

Heidi Montag and Spencer Pratt aren’t the first celebrities to utilize the power of PR to boost a stagnant career. Paris Hilton has made ‘being Paris’ a profession--and a lucrative one at that. With a sex tape, multiple fragrances, television shows, paid nightclub appearances, and fashion lines under her belt, Paris Hilton is one of the premier personalities for someone like Heidi Montag to emulate if publicity alone is her goal.

While Heidi Montag hasn’t announced whether she will take husband Spencer Pratt’s last name, we’re fairly certain her choice of surnames will be far less abrasive than the personal branding choices made by Cutout Dissection.com and Chad Ocho Cinco.