Planted Publicity? - Another Leaked Paris Hilton Video?

An online website claims to have LEGALLY bought the contents of a storage facility that belonged to Paris, which contained another leaked Paris Hilton video.  Suspicious.  Only in this case, the contents were sold at auction because she neglected to pay a $208 bill. The company put the entire contents online including - yes - another Paris Hilton video, plus some other incriminating stuff. Poor Paris Hilton, just when she’s rebuilding her image, tarnished from her stay in the LA County jail. The video is partially available on Egotastic and here and a more explicit version on the adult site.

However, all of this seems too convenient.  Is there just a chance that all of these ‘Paris Hilton videos’ have been used simply to spark and re-spark her fame?