Prankster Who Published Fake Ads Tells His Tale

By: Jeremy Gutsche - Published:   Updated: Aug 18 2011 • References: & trendhunter
In March, Trend Hunter featured a prankster who sent fake Gucci Ads of himself to a large Swiss Magazine... The magazine thought he worked for Gucci and published the ads... In a recent interview for Spiegel, the prankster's story has been made public. Apparently, this wasn't his first prank. He previously posed as a pop singer... And today, he claims to have a modeling career, launched by his publicity stunt.

Implications - Prankster Juan Isidro Casilla has trumped the advertising system with his fake Gucci ad he managed to have published in the paper. Before it was revealed as a stunt, the ad was printed on a full double-page spread which had his naked torso on display advertising the brand's perfume. Stats for Fake Ads (Follow Up) Trending: Older & Warm
Traction: 10,031 clicks in 412 w
Interest: 4 minutes
Concept: Fake Ads (Follow Up)
Related: 49 examples / 38 photos
Segment: Males, 18-35
Comparison Set: 18 similar articles, including: better and faster: acceleration, feminine confectionary branding, and canine origami campaigns.