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In March, Trend Hunter featured a prankster who sent fake Gucci Ads of himself to a large Swiss Magazine… The magazine thought he worked for Gucci and published the ads… In a recent interview for Spiegel, the prankster’s story has been made public. Apparently, this wasn’t his first prank. He previously posed as a pop singer… And today, he claims to have a modeling career, launched by his publicity stunt.
Juan Isidro Casilla in a Gucci ad he made himself and sent to a newpaper. On that last big day before his cover was blown, Juan Isidro Casilla sat in a cafe near Zurich's town hall, by the Limmat River. It was a Sunday morning, and he opened his newspaper and saw pictures of himself.
There he was in full color, across a double-page spread, his naked torso on display, his full red lips surrounded by stubble, a deep look in his brown eyes, advertising Gucci perfume. Juan Isidro Casilla thought he looked great.
(trendhunter)
References: spiegel.de, trendhunter
Filed In:
marketing,
pranks,
publicity stunts,
unique
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