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Jeremy GutscheJeremy Gutsche
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Fake Ads (Follow Up) Edit
Prankster Who Published Fake Ads Tells His Tale


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In March, Trend Hunter featured a prankster who sent fake Gucci Ads of himself to a large Swiss Magazine… The magazine thought he worked for Gucci and published the ads…  In a recent interview for Spiegel, the prankster’s story has been made public.  Apparently, this wasn’t his first prank.  He previously posed as a pop singer…  And today, he claims to have a modeling career, launched by his publicity stunt.

Juan Isidro Casilla in a Gucci ad he made himself and sent to a newpaper. On that last big day before his cover was blown, Juan Isidro Casilla sat in a cafe near Zurich's town hall, by the Limmat River. It was a Sunday morning, and he opened his newspaper and saw pictures of himself. There he was in full color, across a double-page spread, his naked torso on display, his full red lips surrounded by stubble, a deep look in his brown eyes, advertising Gucci perfume. Juan Isidro Casilla thought he looked great. (trendhunter)

References:  spiegel.de, trendhunter

Filed In:  marketing pranks publicity stunts unique








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Fake Ads (Follow Up) or comment about Prankster Who Published Fake Ads Tells His Tale.

girlywyrly on May 2, 07  5 Trends   9 Comments
And by the sounds of this highly-descriptive post, Juan is likely at it again. Cudo my good man. I have never graced the pages of any magazine. Oh wait, 4-H. Those were the days.
girlywyrly on May 2, 07  5 Trends   9 Comments 0
girlywyrly on May 2, 07  5 Trends   9 Comments
OH it's a quote. Silly me. Look at my pic, do I appear bright?
girlywyrly on May 2, 07  5 Trends   9 Comments 0
Favorited by Princess Blay on Mar 13, 09
LoL Voted by Shelby Lee Walsh on Aug 14, 09
Favorited by Shelby Lee Walsh on Aug 14, 09

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Fake Ads (Follow Up)