Social Selling

Selling everything from hair to heirlooms for extra income
Implications - Social retail went from Tupperware parties in the 90’s to Taser and Botox parties in 2008. Now people are turning to both friends and strangers on the Web to buy and sell gold, jewelry and even hair in these tough economic times. At the same time, online swaps and exchanges are also rising.
SCORE: 3.3
Mild Top 4 Examples: 22,449 Total Clicks Dec 08 - Mar 09
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Activity
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DEMOGRAPHICS
Bling Parties  - MLM Home Jewelry Sale Shindigs are a Booming Business
SCORE: 5.5
Warm 11,414 Clicks Pub: Feb 25, 09
Bling Parties
MLM Home Jewelry Sale Shindigs are a Booming Business
The home “parties” where friends buy from friends are booming in these tough times. At the head of the pack is Lia Sophia Fashion Jewelry, headed by the son of Victor Kiam. (I liked the shaver so much… [More]
Selling Gold At House Parties - 'My Gold Party CA' is the Luxury Equivalent of Container Parties
SCORE: 2
Warm 4,270 Clicks Pub: Feb 23, 09
Selling Gold At House Parties
'My Gold Party CA' is the Luxury Equivalent of Container Parties
By now everyone has seen old, has-been celebrities trying to get you to ship in your old gold jewelry. Well, My Gold Party CA has taken this trend to a whole new level. Instead of shipping your... [More]
Credit Crunch Hair Selling - Websites Let Desperate People Trade Their Locks For Cash
SCORE: 3.1
Untested 4,181 Clicks Pub: Feb 12, 09
Credit Crunch Hair Selling
Websites Let Desperate People Trade Their Locks For Cash
So, short hair is in style. An above-the-shoulder bob is considered chic. Next time you’re considering a drastic change, why not do it for money? Now, a trend of selling your luscious locks is flooding… [More]
Mutual Mooching - Swap Your Old Books for Ones You Don't Have
SCORE: 2.8
Untested 2,584 Clicks Pub: Dec 29, 08
Mutual Mooching
Swap Your Old Books for Ones You Don't Have
If you have a hard time getting rid of books you’ve read because you just can’t stand the idea that they’ll end up in the landfill, or if you feel as if you are abandoning a friend when you toss your book… [More]