Lets Mothers Exchange Goods and Services

By: Cecilia Biemann - Published: Sep 18, 2008 • References: mumswap & ciol
The age old tradition of bartering has been reborn through a new Australian website. encourages mothers to swap a range of goods and services including doing the ironing, babysitting, business and hobby-related know-how, vacations and fashion.

The free site, launched last month, was set up by a 29 year old Australian mother with other mothers in mind. She was targeting stay-at-home mothers, particularly those battling to make ends meet in households that are down to just one income.

The site aims to help those hurting financially due to rising fuel and grocery prices, and interest rates being at a 12-year high. Stats for Online Swapping Trending: Older & Mild
Research: 3,203 clicks in 400 w
Interest: 4 minutes
Concept: Online Swapping
Related: 30 examples / 23 photos
Segment: Females, 18-55
Comparison Set: 11 similar articles, including: trading clothes with strangers, website for cd swappers, and sofa swap.