When I think about ethical fashion, Lindsay Lohan is definitely not one of the first face that pops into my head. Oddly enough, the 21-year-old actress has become the face of "Visa Swap".
Visa Swap is a shop in London's Convent Gardens that, starting this summer, will start accepting used, high-end clothes from the public in return for Visa Swap points.
"A few weeks later, people can then return to trade their points in for others' second-hand items. Any of the clothing that fails to sell will be donated to TRAID, a British organization that raises money to support communities in developing countries by recycling clothing through its network of stores," explains Ecorazzi.
Lohan will back the campaign in a series of ads, set to debut in June, in which she'll be wearing chic vintage fashions.
Thank goodness there are bigger catastrophes in the world to worry about.
Designer Clothing Exchanges
More Stats +/-
Glazed Concrete Buildings
Virtual Dining Companions
Student-Targeted Tech Giveaways
Campaigning Doll Kits