Prideful Planning

Targeting the LGBT budget traveller, apps and services simplify DIY trips

Implications - Reflecting a worldwide increase in queer community tourism, roughly two thirds of LGBT travellers are seeking out budget travel options, which is being aided by a boost in the number of diverse DIY solutions. Offering inexpensive alternatives to planning and extensive background information on destinations, the solutions appeal to communities by speaking to a desire for total control over every aspect of the experience including travel routes, accommodations and points of interest. This attention to detail reinforces trust between consumer and brand that's rooted in an inclusive ethos that appeals to consumers of all walks and not just select minorities.
SCORE: 3.1
Untested Top 5 Examples: 7,428 Total Clicks Dec 13 - Jan 14
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DEMOGRAPHICS
Consumer Insight Topics: TechWorldMobileTravel
Amalgamated Travel-Enhancing Apps - The RoundTrip App Will Plan Your Trip There and Back Again
SCORE: 5.8
Warm 3,123 Clicks Pub: Dec 27, 13
Amalgamated Travel-Enhancing Apps
The RoundTrip App Will Plan Your Trip There and Back Again
Ergonomics expert Rob Tannen has recently created a concept for a new technology called the RoundTrip app that aims to address all issues related to travel. In collaboration with designers Kyle Cook,... [More]
Personalized Travel Apps - Momondo is a Personalized iPad Travel App
SCORE: 4
Mild 3,002 Clicks Pub: Jan 28, 14
Personalized Travel Apps
Momondo is a Personalized iPad Travel App
If you want to travel like a local, check out Momondo’s new iPad travel app. Available for seven major cities around the world, you can get personalized suggestions to places to see, things... [More]
LGBT-Specific Travel Tools - Gayville is an LGBT-Friendly Travel Tool
SCORE: 2.5
Untested 493 Clicks Pub: Jan 29, 14
LGBT-Specific Travel Tools
Gayville is an LGBT-Friendly Travel Tool
LGBT-specific travel sites have travel a more streamlined and convenient experience. The idea of couch surfing has become more popular in recent years, and Gay-Ville plays off of this shift. With Gay-... [More]
Condensed City Travel Guides - Holiday Autos Put Together 60-Second Guides to Popular Destinations
SCORE: 2.2
Untested 410 Clicks Pub: Dec 5, 13
Condensed City Travel Guides
Holiday Autos Put Together 60-Second Guides to Popular Destinations
This time of year is one of the biggest for travelling around the world, but research from car hire broker Holiday Autos reveals that 28% of travellers “feel they’re forced to drive an... [More]
Public Transit Travel Apps - HERE Transit Helps People See the World with Public Transportation
SCORE: 0.8
Untested 400 Clicks Pub: Jan 8, 14
Public Transit Travel Apps
HERE Transit Helps People See the World with Public Transportation
HERE Transit is an extremely helpful Windows Phone app for those who rely on public transit to get around. The app helps users to plan trips by several modes of transportation, including the bus,... [More]