Chemical Revolt

Rebelling against brands, consumers opt to create natural products at home

Implications - While the price of personal care items isn't exceedingly high, the number of chemicals used to create them is, which is a contributing factor as to why DIY cosmetics are becoming more widespread across North America. Able to naturally customize and create only what they'll use, DIY sundries mark a shift towards penny-pinching consumers who also have particular tastes that prefer their own product made just the way they like it.
SCORE: 6
Warm Top 6 Examples: 54,034 Total Clicks Feb 13 - Aug 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Art & DesignFashionCosmeticsDIY
DIY Crayon Lip Colours - These DIY Crayon Lipsticks Will Save You Cash and Help You Look Impressive
SCORE: 6.7
Viral 23,791 Clicks Pub: Jan 28, 14
DIY Crayon Lip Colours
These DIY Crayon Lipsticks Will Save You Cash and Help You Look Impressive
If you are tired of spending money on expensive lipstick, you can now rejoice and create your own with a DIY crayon lipstick. This do-it-yourself project allows you to choose from any color in the... [More]
DIY Beeswax Soap Bars - This Easy-to-Make Facial Lotion is Made from All-Natural Products
SCORE: 6.2
Warm 21,298 Clicks Pub: Mar 12, 13
DIY Beeswax Soap Bars
This Easy-to-Make Facial Lotion is Made from All-Natural Products
With all the different ingredients and chemicals used nowadays in over-the-counter lotions and soaps, deciding to go the all-natural route is becoming ever more appealing, and these DIY beeswax soap... [More]
DIY Body Cream - Make Whipped Shea Butter Lotion with This Easy Recipe
SCORE: 5.8
Warm 6,493 Clicks Pub: Feb 3, 13
DIY Body Cream
Make Whipped Shea Butter Lotion with This Easy Recipe
Retailers often charge an arm and a leg for creams and lotions, so why not try to save a buck or two by making it yourself with this DIY body cream recipe? You can make your own shea butter lotion... [More]
Homemade Chocolate Coffee Exfoliants - This Nice Smelling DIY Face Scrub Gets Rid of Dead Skin Cells
SCORE: 6.1
Warm 535 Clicks Pub: Aug 22, 15
Homemade Chocolate Coffee Exfoliants
This Nice Smelling DIY Face Scrub Gets Rid of Dead Skin Cells
Exfoliation is a key part of any skin care regime, which you can do with this DIY face scrub. Although exfoliating is important any time of the year, the summer is an especially significant time for... [More]
Homemade Hydrating Face Mists - Beat the Dry Winter Season with a DIY Beauty Product
SCORE: 3.5
Mild 1,602 Clicks Pub: Sep 16, 14
Homemade Hydrating Face Mists
Beat the Dry Winter Season with a DIY Beauty Product
As old man winter settles in with his cold gusts of wind and skin drying weather, extra steps in personal beauty regimens are necessary to combat his awful presence; enter this homemade hydrating... [More]
DIY Rose Water Sprays - This Natural and Homemade Moisturizing Toner Balances and Soothes Skin
SCORE: 4.2
Untested 315 Clicks Pub: Aug 13, 15
DIY Rose Water Sprays
This Natural and Homemade Moisturizing Toner Balances and Soothes Skin
This DIY rose water taps into a desire for natural skin care and crafting culture. From food to beauty, there are lots of other applications for roses outside of the garden. This example from the... [More]