Poking fun at car culture to connect with young drivers, brands adopt niche humor
Implications - While automobile marketing in the past has consisted of depicting aspirational lifestyles, many brands are adopting a form of self mockery to make car ownership less intimidating for millennial drivers. Adapting aspects of niche culture helps to draw in younger demographics to make the notion of adult life more approachable and the products associated therein more applicable to new market prospects.
Trend Themes
1. Self-mockery Marketing - Car brands are using self-mockery to make car ownership less intimidating for young millennial drivers, which serves as a new approach to car marketing and advertising.
2. Humorous and Entertaining Ads - The use of humor and entertainment in automobile ads is becoming a new trend, making commercials more relatable, shareable and applicable to broader demographics.
3. Meme-inspired Ads - Automobile ads are using popular memes as a way to get in on the joke, while addressing social and environmental issues with a good sense of humor.
Industry Implications
1. Automotive Industry - The Automotive Industry can adopt self-mockery marketing, humorous or entertaining ads, and meme-inspired ads to reach a younger, more diverse, and social-media-savvy audience.
2. Marketing Industry - The Marketing Industry can develop strategies that incorporate humor, entertainment, and memes to make their ads more relatable and appealing to younger consumers and expand their customer base.
3. Advertisment Industry - The Advertisement Industry can focus on using humorous and meme-inspired ads that work as a shareable content to increase brand awareness and credibility among new prospects.
6 Featured, 54 Examples:
270,523 Total Clicks
Date Range:
Mar 13 — Aug 14
Trending:
Average
Consumer Insight Topics:
